What is engagement rate?
Engagement rate is a percentage that measures how much an audience interacts with content: total interactions such as likes, comments, shares, and saves, divided by follower count or reach, times 100. It normalizes engagement across accounts of different sizes so a small creator and a large brand can be compared fairly.
Which denominator you use matters. Follower-based rates are easy to compute and compare; reach-based rates are more accurate but need impression data the platform may not expose.
SocialCrawl returns engagement_rate pre-computed on profile responses, so you do not run the math yourself. For live benchmarks by platform, see the /data pages.
Do it with SocialCrawl
Get a profile with engagement_rate already computed
curl "https://www.socialcrawl.dev/v1/instagram/profile?handle=nasa" \
-H "x-api-key: sc_your_api_key_here"Have a question? We got answers
Find answers to frequently asked questions about SocialCrawl's API, pricing, and capabilities.
Contact usAsk AI about SocialCrawl