What is social listening?
Social listening is the practice of tracking public conversations across social platforms to understand what people say about a brand, topic, or competitor, then acting on the sentiment and trends behind those mentions. It goes a step past monitoring: monitoring counts mentions, listening interprets them.
A listening pipeline needs broad coverage, because conversation is spread across many platforms. Fetching it from one endpoint that fans out beats maintaining a scraper per network.
SocialCrawl's universal search endpoint runs one query across platforms in parallel and returns normalized results, which is the data layer a listening tool sits on.
Do it with SocialCrawl
Fan one query out across platforms for listening
curl "https://www.socialcrawl.dev/v1/search/everywhere?query=YourBrand" \
-H "x-api-key: sc_your_api_key_here"Have a question? We got answers
Find answers to frequently asked questions about SocialCrawl's API, pricing, and capabilities.
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