What is the average Instagram engagement rate in 2026?
As of 2026-06-29, the median Instagram Reels engagement rate is 2.5%, measured as interactions per view across 71 public Reels sampled via the SocialCrawl API. The mean is 2.9%, and top-performing Reels (90th percentile) reach 5.3% or higher.
Last updated June 29, 2026
The numbers, right now
2.5%
Median engagement rate
5.3%
Top 10% engagement rate
2.9%
Average engagement rate
71
Videos sampled
Engagement rate breakdown
| Measure | Engagement rate |
|---|---|
| Median engagement rate | 2.5% |
| Average engagement rate | 2.9% |
| Top 10% engagement rate | 5.3% |
How we compute this
Engagement rate is calculated per Reel as (likes + comments) / views, then the median, mean, and 90th-percentile are derived across 71 public Instagram Reels pulled from a basket of well-known public accounts via the SocialCrawl API endpoint /v1/instagram/profile/reels. Views approximate reach, the standard denominator for short-form video, and this endpoint carries no per-Reel share count. Reels with zero views are excluded. The snapshot was last computed on 2026-06-29.
- Source endpoints
- /v1/instagram/profile/reels
- Sample size
- 71
- Computed
- 2026-06-29
Run this yourself
One API call returns the same live feed we sampled. Drop in your key and go.
curl "https://www.socialcrawl.dev/v1/instagram/profile/reels?region=US" \
-H "x-api-key: sc_your_api_key_here"Have a question? We got answers
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