| Data freshness | Every call reads the live public profile at request time. | A pre-indexed database refreshed on the vendor's schedule. |
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| Vetting signal | Engagement quality and commenter authenticity returned as part of the vet call, alongside the raw comments behind them. | A proprietary score with no way to see what went into it. |
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| Region | Confirm which market an account posts from before outreach. | Country inferred from bio text, or left blank. |
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| Coverage | Discovery and vetting on one key across 46 platforms and 375 endpoints. | One directory per network, or a database that stops at two. |
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| Pricing model | Credit packs that never expire, charged per call, so a campaign sweep is a one-off cost. | Annual platform licence with seat minimums. |
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| Building a product on top | Permitted for transformed, customer-facing views. The terms say so in writing. | Usually restricted or negotiated case by case. |
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