| From signal to evidence | Take a breakout term straight into keyword and hashtag search and read the posts behind it. | Export the term, then begin a separate scraping project to see what caused it. |
|---|
| Region | Trending feeds and interest data requested per market. | Global averages that hide the market you sell in. |
|---|
| Cadence | Poll as often as your job needs and keep the full history in your own store. | Fixed refresh windows and history that lives inside the vendor's dashboard. |
|---|
| Korean demand | Naver search trends and shopping click share sit alongside the global sources on the same key. | Korea handled by a separate local vendor, if at all. |
|---|
| Coverage | Trend reads and content pulls across 46 platforms and 375 endpoints. | One trends product, one social scraper, two contracts. |
|---|
| Pricing model | Credit packs that never expire, charged per call, so a research sprint is a one-off cost. | Annual licence with a seat count. |
|---|