| Coverage | One key spans 46 platforms across social, news and the open web. | A social suite plus a separate news vendor plus scrapers for everything else. |
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| Data scope | Public sources only, stated plainly and consistent across every platform. | Mixed sourcing that a compliance review has to unpick vendor by vendor. |
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| Output | Structured records on one schema, ready to store, diff and cite with their source URLs. | A dashboard, with export as a paid add-on. |
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| Timeline work | Date ranges and daily grouping are query parameters, so a dated series is one call. | Charts you can look at but not reproduce. |
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| Pricing model | Never-expire credit packs, priced per call, so a short-lived watch stays a short-lived cost. | Annual platform licences sized for a permanent team. |
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| Getting started | Free credits on signup and a runnable call in the first minute. | Procurement, then onboarding. |
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