What is the average engagement rate on social media in 2026?
As of 2026-06-30, the median engagement rate across social media is 6.9%, measured as interactions per view across 125 public TikTok and Instagram posts sampled via the SocialCrawl API. The mean is 9.5%, and top-performing posts (90th percentile) reach 20.5% or higher.
Last updated June 30, 2026
The numbers, right now
Last updated June 30, 2026
6.9%
Median engagement rate
20.5%
Top 10% engagement rate
9.5%
Average engagement rate
125
Videos sampled
Engagement rate breakdown
| Measure | Engagement rate |
|---|---|
| Median engagement rate | 6.9% |
| Average engagement rate | 9.5% |
| Top 10% engagement rate | 20.5% |
How we compute this
Engagement rate is calculated per post as interactions (likes + comments, plus shares where the platform exposes them) divided by views, then the median, mean, and 90th-percentile are derived across 125 public posts pooled from TikTok via /v1/tiktok/search and Instagram via /v1/instagram/profile/reels using the SocialCrawl API. Views approximate reach, the standard denominator for short-form video. Posts with zero views are excluded. The snapshot was last computed on 2026-06-30.
- Source endpoints
- /v1/tiktok/search, /v1/instagram/profile/reels
- Sample size
- 125
- Computed
- 2026-06-30
Run this yourself
One API call returns the same live feed we sampled. Drop in your key and go.
curl "https://www.socialcrawl.dev/v1/tiktok/search?region=US" \
-H "x-api-key: sc_your_api_key_here"Have a question? We got answers
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