# What is the average engagement rate on social media in 2026? (https://www.socialcrawl.dev/data/average-engagement-rate)

As of 2026-06-30, the median engagement rate across social media is 6.9%, measured as interactions per view across 125 public TikTok and Instagram posts sampled via the SocialCrawl API. The mean is 9.5%, and top-performing posts (90th percentile) reach 20.5% or higher.

Computed 2026-06-30 from a sample of 125.

## Methodology

Engagement rate is calculated per post as interactions (likes + comments, plus shares where the platform exposes them) divided by views, then the median, mean, and 90th-percentile are derived across 125 public posts pooled from TikTok via /v1/tiktok/search and Instagram via /v1/instagram/profile/reels using the SocialCrawl API. Views approximate reach, the standard denominator for short-form video. Posts with zero views are excluded. The snapshot was last computed on 2026-06-30.

## FAQ

### What is a good engagement rate on social media?

6.9% is the median benchmark across platforms as of 2026-06-30, the line between typical and above-average performance. Posts in the top 10% record 20.5% or higher. If your posts consistently beat the median, your content is outperforming most public posts in the SocialCrawl dataset.

### Does the average engagement rate differ by platform?

Yes. This 6.9% figure (as of 2026-06-30) blends public TikTok videos and Instagram Reels, and the two run differently because TikTok counts shares while Reels do not. For the per-platform numbers, see the TikTok and Instagram engagement rate benchmarks, each computed the same way.

### How is the average engagement rate calculated in this dataset?

Each post's engagement rate is interactions (likes + comments, plus shares where available) divided by views. The median across 125 public posts sampled via the SocialCrawl API is 6.9% as of 2026-06-30. Posts with zero views are excluded so a missing view count cannot distort the result.

## Explore with AI

Questions this API answers, phrased for an AI assistant:

- What is a good engagement rate on social media in 2026?
- What is the average engagement rate across TikTok and Instagram?

Data source: SocialCrawl unified social data API. https://www.socialcrawl.dev/data