Engagement rate calculator for any creator
Free engagement rate calculator for Instagram, TikTok, and YouTube. We pull a creator's live followers and recent posts to compute their true engagement rate.
Searching 44 platforms in parallel
TikTok·
Instagram·
YouTube·
Facebook·
X·
LinkedIn·
Reddit·
Threads·
Pinterest·
Twitch·
Truth Social·
Snapchat·
Kick·
Bluesky·
Kwai·
Rumble·
Spotify·TikTok Shop·
Amazon Shop·
Google Shopping·
Trustpilot·
TripAdvisor·
Linktree·
Komi·
Pillar·
lnk.bio·Facebook Ads·Google Ads·LinkedIn Ads·Google Search·Google News·Google Finance·
Polymarket·
Tavily·
Hacker News·
GitHub·
Perplexity·
Naver·Utility·
Universal SearchTikTok·Instagram·YouTube·Facebook·X·LinkedIn·Reddit·Threads·Pinterest·Twitch·Truth Social·Snapchat·Kick·Bluesky·Kwai·Rumble·Spotify·TikTok Shop·Amazon Shop·Google Shopping·Trustpilot·TripAdvisor·Linktree·Komi·Pillar·lnk.bio·Facebook Ads·Google Ads·LinkedIn Ads·Google Search·Google News·Google Finance·Polymarket·Tavily·Hacker News·GitHub·Perplexity·Naver·Utility·Universal SearchTikTok·Instagram·YouTube·Facebook·X·LinkedIn·Reddit·Threads·Pinterest·Twitch·Truth Social·Snapchat·Kick·Bluesky·Kwai·Rumble·Spotify·TikTok Shop·Amazon Shop·Google Shopping·Trustpilot·TripAdvisor·Linktree·Komi·Pillar·lnk.bio·Facebook Ads·Google Ads·LinkedIn Ads·Google Search·Google News·Google Finance·Polymarket·Tavily·Hacker News·GitHub·Perplexity·Naver·Utility·Universal SearchTikTok·Instagram·YouTube·Facebook·X·LinkedIn·Reddit·Threads·Pinterest·Twitch·Truth Social·Snapchat·Kick·Bluesky·Kwai·Rumble·Spotify·TikTok Shop·Amazon Shop·Google Shopping·Trustpilot·TripAdvisor·Linktree·Komi·Pillar·lnk.bio·Facebook Ads·Google Ads·LinkedIn Ads·Google Search·Google News·Google Finance·Polymarket·Tavily·Hacker News·GitHub·Perplexity·Naver·Utility·Universal SearchThree steps, zero learning curve
Paste a URL, hit run, get structured data. That's the whole workflow.
- 01
How do you measure engagement?
Enter a handle and we pull the creator's live follower count and most recent public posts straight from the source.
- 02
What formula do we use?
We average (likes + comments + shares + saves) ÷ followers across recent posts — and use views for YouTube, the metric that actually reflects reach.
- 03
How do you know if it's good?
We grade the result against real per-platform benchmarks so you instantly know if a creator over- or under-performs.
Use it in your code in seconds
Same engine, exposed as a clean REST API. One key works for every platform — and every response uses the same schema.
One key, every platform
Authenticate once. Hit TikTok, Instagram, YouTube, Reddit, and 17 more — all from the same key.
Same shape, every response
Identical schema across platforms. Write your integration once and never adapt to a new payload.
Drop into any agent
Cleanly typed JSON, ready for LLM tool-calls, RAG pipelines, and automation flows.
import requests
response = requests.get(
'https://www.socialcrawl.dev/v1/instagram/profile',
params={'handle': 'mkbhd'},
headers={'x-api-key': 'sc_YOUR_API_KEY'}
)
data = response.json(){
"success": true,
"platform": "instagram",
"data": {
"author": {
"username": "mkbhd",
"followers": 5240000
},
"engagement": {
"likes": 178000,
"engagement_rate": 0.034
},
"metadata": {
"language": "en",
"content_category": "tech"
}
}
}What is the world really saying?
Type a question. Twelve walled gardens search at the same time. AI gives you the brief — the source posts stay one click away.
For builders → MCP, skills, and the APIReal ways teams use this tool
A few patterns we see from marketers, researchers, and builders shipping with SocialCrawl.
How do creators benchmark themselves?
See your true engagement rate next to the platform average before you pitch a brand.
0%
platform average
TikTok benchmark
0
recent posts
analyzed live
How do marketers vet influencers?
Check a creator's real engagement in seconds before you spend a cent — no inflated media kit required.
0x
faster vetting
vs. manual
0
logins required
totally free
Compare against the platform average
Every result is graded against current Instagram, TikTok, and YouTube engagement benchmarks.
Spot inflated audiences
Low engagement against a big follower count is the first signal of a padded account.
Track performance over time
Re-run any handle to see how engagement shifts as an account grows.
Frequently asked questions
Can't find what you're looking for? Talk to our team or ask the AI agent below
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