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Prism Employer Brand API

Returns what people say about working at a company across Reddit, news, and YouTube, plus the tone of its own LinkedIn posts when you supply linkedin_url.

GET /v1/prism/employer-brand

Last updated October 2026Maintained by the SocialCrawl team

When to use the Prism Employer Brand API

Use it to compare a company's employer messaging with what staff and candidates actually say, without querying each of those surfaces yourself.

From the API reference

Fans out a LinkedIn company + posts read (LinkedIn comments are excluded, no upstream endpoint), Reddit search + comment dig, content_analysis news + sentiment, a YouTube search, and Naver blog/cafe, then computes per-surface sentiment plus a posting-tone-vs-reality gap (the company's own LinkedIn voice vs the external chatter). Coverage spine = the requested surfaces (<0.5 → 50% refund; none → full refund); the LLM theme pass degrades without refund. Supply linkedin_url to include the LinkedIn axis (omitted silently otherwise).

Searching 69 platforms in parallel

·TikTok logoTikTok·Instagram logoInstagram·YouTube logoYouTube·Facebook logoFacebook·X logoX·LinkedIn logoLinkedIn·Reddit logoReddit·Threads logoThreads·Pinterest logoPinterest·Twitch logoTwitch·Truth Social logoTruth Social·Snapchat logoSnapchat·Kick logoKick·Bluesky logoBluesky·Kwai logoKwai·Rumble logoRumble·Spotify logoSpotify·Apple Music logoApple Music·TikTok Shop logoTikTok Shop·Amazon Shop logoAmazon Shop·Google Shopping logoGoogle Shopping·Trustpilot logoTrustpilot·TripAdvisor logoTripAdvisor·Yelp logoYelp·Linktree logoLinktree·Komi logoKomi·Pillar logoPillar·lnk.bio logolnk.bio·Facebook Ads logoFacebook Ads·Google Ads logoGoogle Ads·LinkedIn Ads logoLinkedIn Ads·Google Search logoGoogle Search·Google News logoGoogle News·Finance logoFinance·Polymarket logoPolymarket·Tavily logoTavily·Hacker News logoHacker News·GitHub logoGitHub·Perplexity logoPerplexity·Naver logoNaver·Utility logoUtility·Universal Search logoUniversal Search
·TikTok logoTikTok·Instagram logoInstagram·YouTube logoYouTube·Facebook logoFacebook·X logoX·LinkedIn logoLinkedIn·Reddit logoReddit·Threads logoThreads·Pinterest logoPinterest·Twitch logoTwitch·Truth Social logoTruth Social·Snapchat logoSnapchat·Kick logoKick·Bluesky logoBluesky·Kwai logoKwai·Rumble logoRumble·Spotify logoSpotify·Apple Music logoApple Music·TikTok Shop logoTikTok Shop·Amazon Shop logoAmazon Shop·Google Shopping logoGoogle Shopping·Trustpilot logoTrustpilot·TripAdvisor logoTripAdvisor·Yelp logoYelp·Linktree logoLinktree·Komi logoKomi·Pillar logoPillar·lnk.bio logolnk.bio·Facebook Ads logoFacebook Ads·Google Ads logoGoogle Ads·LinkedIn Ads logoLinkedIn Ads·Google Search logoGoogle Search·Google News logoGoogle News·Finance logoFinance·Polymarket logoPolymarket·Tavily logoTavily·Hacker News logoHacker News·GitHub logoGitHub·Perplexity logoPerplexity·Naver logoNaver·Utility logoUtility·Universal Search logoUniversal Search
·TikTok logoTikTok·Instagram logoInstagram·YouTube logoYouTube·Facebook logoFacebook·X logoX·LinkedIn logoLinkedIn·Reddit logoReddit·Threads logoThreads·Pinterest logoPinterest·Twitch logoTwitch·Truth Social logoTruth Social·Snapchat logoSnapchat·Kick logoKick·Bluesky logoBluesky·Kwai logoKwai·Rumble logoRumble·Spotify logoSpotify·Apple Music logoApple Music·TikTok Shop logoTikTok Shop·Amazon Shop logoAmazon Shop·Google Shopping logoGoogle Shopping·Trustpilot logoTrustpilot·TripAdvisor logoTripAdvisor·Yelp logoYelp·Linktree logoLinktree·Komi logoKomi·Pillar logoPillar·lnk.bio logolnk.bio·Facebook Ads logoFacebook Ads·Google Ads logoGoogle Ads·LinkedIn Ads logoLinkedIn Ads·Google Search logoGoogle Search·Google News logoGoogle News·Finance logoFinance·Polymarket logoPolymarket·Tavily logoTavily·Hacker News logoHacker News·GitHub logoGitHub·Perplexity logoPerplexity·Naver logoNaver·Utility logoUtility·Universal Search logoUniversal Search
·TikTok logoTikTok·Instagram logoInstagram·YouTube logoYouTube·Facebook logoFacebook·X logoX·LinkedIn logoLinkedIn·Reddit logoReddit·Threads logoThreads·Pinterest logoPinterest·Twitch logoTwitch·Truth Social logoTruth Social·Snapchat logoSnapchat·Kick logoKick·Bluesky logoBluesky·Kwai logoKwai·Rumble logoRumble·Spotify logoSpotify·Apple Music logoApple Music·TikTok Shop logoTikTok Shop·Amazon Shop logoAmazon Shop·Google Shopping logoGoogle Shopping·Trustpilot logoTrustpilot·TripAdvisor logoTripAdvisor·Yelp logoYelp·Linktree logoLinktree·Komi logoKomi·Pillar logoPillar·lnk.bio logolnk.bio·Facebook Ads logoFacebook Ads·Google Ads logoGoogle Ads·LinkedIn Ads logoLinkedIn Ads·Google Search logoGoogle Search·Google News logoGoogle News·Finance logoFinance·Polymarket logoPolymarket·Tavily logoTavily·Hacker News logoHacker News·GitHub logoGitHub·Perplexity logoPerplexity·Naver logoNaver·Utility logoUtility·Universal Search logoUniversal Search
Prism API

What can you do with the Employer Brand API?

The Employer Brand endpoint gives you structured Prism data with computed fields in a single request. No scraping infrastructure to build or maintain.

Example Request

# GET /v1/prism/employer-brand: 30 credits per call. Cache hits are free and failed calls are refunded.
# Check the price first for 0 credits: add dry_run=1 to the query. Nothing is fetched or charged.
# --max-time 60: the API's own time limit for this endpoint.
# --retry 3: retries timeouts, 429 and 5xx, honoring Retry-After.
# -o response.json keeps only the final attempt's body.
# One Idempotency-Key per request, reused on every retry, so a retried call is never charged twice.
IDEMPOTENCY_KEY=$(od -An -N16 -tx1 /dev/urandom | tr -d ' \n')
curl -sS --max-time 60 --retry 3 -o response.json \
  -H "x-api-key: YOUR_API_KEY" \
  -H "Idempotency-Key: $IDEMPOTENCY_KEY" \
  "https://www.socialcrawl.dev/v1/prism/employer-brand?company=Stripe&linkedin_url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fstripe" && cat response.json
# GET /v1/prism/employer-brand: 30 credits per call. Cache hits are free and failed calls are refunded.
# Check the price first for 0 credits: add dry_run=1 to the query. Nothing is fetched or charged.
import os
import random
import time
import uuid

import requests

API_KEY = os.environ.get("SOCIALCRAWL_API_KEY", "YOUR_API_KEY")
TIMEOUT_S = 60  # the API's own time limit for this endpoint.
MAX_RETRIES = 3
URL = "https://www.socialcrawl.dev/v1/prism/employer-brand"


def backoff(attempt):
    # Exponential backoff with jitter: about 1 s, 2 s, then 4 s.
    return 2 ** attempt * (0.5 + random.random() / 2)


def socialcrawl(params):
    # One Idempotency-Key per request, reused on every retry, so a retried call is never charged twice.
    idempotency_key = str(uuid.uuid4())
    for attempt in range(MAX_RETRIES + 1):
        try:
            res = requests.get(
                URL,
                params=params,
                headers={"x-api-key": API_KEY, "Idempotency-Key": idempotency_key},
                timeout=TIMEOUT_S,
            )
            body = res.json()
        except (requests.RequestException, ValueError):
            # A timeout, a dropped connection or a non-JSON gateway page: retry with the same key.
            if attempt == MAX_RETRIES:
                raise
            time.sleep(backoff(attempt))
            continue
        if body["success"]:
            return body
        error = body["error"]
        # Branch on error["type"], never on the message text.
        if error["type"] == "RESOURCE_NOT_FOUND":
            return None  # refunded: nothing to read
        retry_after = res.headers.get("Retry-After")
        # SERVICE_UNAVAILABLE without Retry-After is a withdrawn endpoint: permanent.
        permanent = error["type"] == "SERVICE_UNAVAILABLE" and retry_after is None
        if not error.get("retryable") or permanent or attempt == MAX_RETRIES:
            raise RuntimeError(f"{error['type']}: {error['message']} (request_id {body['request_id']})")
        # Retry-After (seconds) wins; otherwise back off.
        time.sleep(float(retry_after) if retry_after else backoff(attempt))


params = {
    "company": "Stripe",
    "linkedin_url": "https://www.linkedin.com/company/stripe",
}
body = socialcrawl(params)
if body is not None:
    print(body["data"])
// GET /v1/prism/employer-brand: 30 credits per call. Cache hits are free and failed calls are refunded.
// Check the price first for 0 credits: add dry_run=1 to the query. Nothing is fetched or charged.
const API_KEY = process.env.SOCIALCRAWL_API_KEY ?? "YOUR_API_KEY";
const TIMEOUT_MS = 60_000; // the API's own time limit for this endpoint.
const MAX_RETRIES = 3;

type Page = { next_cursor: string | null; has_more: boolean };
type SocialCrawlResponse =
  | { success: true; data: any; pagination?: Page; credits_used: number; request_id: string }
  | { success: false; error: { type: string; message: string; retryable: boolean }; request_id: string };

const sleep = (ms: number) => new Promise((resolve) => setTimeout(resolve, ms));
// Exponential backoff with jitter: about 1 s, 2 s, then 4 s.
const backoffMs = (attempt: number) => 2 ** attempt * 1000 * (0.5 + Math.random() / 2);

async function socialcrawl(url: URL) {
  // One Idempotency-Key per request, reused on every retry, so a retried call is never charged twice.
  const idempotencyKey = crypto.randomUUID();
  for (let attempt = 0; ; attempt++) {
    let res: Response;
    let body: SocialCrawlResponse;
    try {
      res = await fetch(url, {
        headers: {
          "x-api-key": API_KEY,
          "Idempotency-Key": idempotencyKey,
        },
        signal: AbortSignal.timeout(TIMEOUT_MS),
      });
      body = (await res.json()) as SocialCrawlResponse;
    } catch (error) {
      // A timeout, a dropped connection or a non-JSON gateway page: retry with the same key.
      if (attempt >= MAX_RETRIES) throw error;
      await sleep(backoffMs(attempt));
      continue;
    }
    if (body.success) return body;
    // Branch on error.type, never on the message text.
    if (body.error.type === "RESOURCE_NOT_FOUND") return null; // refunded: nothing to read
    const retryAfter = res.headers.get("Retry-After");
    // SERVICE_UNAVAILABLE without Retry-After is a withdrawn endpoint: permanent.
    const permanent = body.error.type === "SERVICE_UNAVAILABLE" && retryAfter === null;
    if (!body.error.retryable || permanent || attempt >= MAX_RETRIES) {
      throw new Error(`${body.error.type}: ${body.error.message} (request_id ${body.request_id})`);
    }
    // Retry-After (seconds) wins; otherwise back off.
    await sleep(retryAfter ? Number(retryAfter) * 1000 : backoffMs(attempt));
  }
}

const url = new URL("https://www.socialcrawl.dev/v1/prism/employer-brand");
url.searchParams.set("company", "Stripe");
url.searchParams.set("linkedin_url", "https://www.linkedin.com/company/stripe");

const body = await socialcrawl(url);
if (body) console.log(body.data);

Parameters

ParameterRequiredDescription
companyYesThe employer/company name.
linkedin_urlNoThe company's LinkedIn URL: enables the LinkedIn voice axis + the posting-vs-reality gap.
surfacesNoCSV subset of the surfaces to include.
phrasesNoOptional extra Reddit search phrases.
timeframeNoReddit timeframe window.
date_fromNoWindow start (YYYY-MM-DD).
date_toNoWindow end (YYYY-MM-DD).
Example Response

What does the Prism Employer Brand API return?

Every response follows one unified schema. Here is a real, unmodified response body, so you can see the exact fields you get back before spending a credit.

Example response
{
  "success": true,
  "platform": "instagram",
  "endpoint": "/v1/instagram/engagement",
  "data": {
    "engagement_rate_percentages": 38.33,
    "recent_posts": 12,
    "followers": 87608035,
    "comments": 528912,
    "likes": 33049046,
    "recent_posts_explanation": "Statistics based on the last 12 posts",
    "id_user": "2278169415",
    "username": "mrbeast",
    "is_private": false,
    "posts_details": [
      {
        "likes": 5636982,
        "comments": 69484,
        "taken_at": 1781457954,
        "datetime": "2026-06-14 20:25:54",
        "hours_since_post": 461,
        "time_ago": "19 days ago",
        "likes_per_hour": 12228,
        "comments_per_hour": 151
      },
      {
        "likes": 20000768,
        "comments": 223510,
        "taken_at": 1732824650,
        "datetime": "2024-11-28 23:10:50",
        "hours_since_post": 13971,
        "time_ago": "2 years ago",
        "likes_per_hour": 1432,
        "comments_per_hour": 16
      },
      {
        "likes": 929226,
        "comments": 30633,
        "taken_at": 1782232475,
        "datetime": "2026-06-23 19:34:35",
        "hours_since_post": 246,
        "time_ago": "10 days ago",
        "likes_per_hour": 3777,
        "comments_per_hour": 125
      },
      {
        "likes": 487761,
        "comments": 22482,
        "taken_at": 1781799425,
        "datetime": "2026-06-18 19:17:05",
        "hours_since_post": 366,
        "time_ago": "15 days ago",
        "likes_per_hour": 1333,
        "comments_per_hour": 61
      },
      {
        "likes": 712265,
        "comments": 15716,
        "taken_at": 1781366405,
        "datetime": "2026-06-13 19:00:05",
        "hours_since_post": 487,
        "time_ago": "20 days ago",
        "likes_per_hour": 1463,
        "comments_per_hour": 32
      },
      {
        "likes": 1475116,
        "comments": 35386,
        "taken_at": 1781277094,
        "datetime": "2026-06-12 18:11:34",
        "hours_since_post": 512,
        "time_ago": "21 days ago",
        "likes_per_hour": 2881,
        "comments_per_hour": 69
      },
      {
        "likes": 1108220,
        "comments": 26632,
        "taken_at": 1780160249,
        "datetime": "2026-05-30 19:57:29",
        "hours_since_post": 822,
        "time_ago": "1 months ago",
        "likes_per_hour": 1348,
        "comments_per_hour": 32
      },
      {
        "likes": 542948,
        "comments": 28476,
        "taken_at": 1779375582,
        "datetime": "2026-05-21 17:59:42",
        "hours_since_post": 1040,
        "time_ago": "1 months ago",
        "likes_per_hour": 522,
        "comments_per_hour": 27
      },
      {
        "likes": 698514,
        "comments": 24401,
        "taken_at": 1779120014,
        "datetime": "2026-05-18 19:00:14",
        "hours_since_post": 1111,
        "time_ago": "2 months ago",
        "likes_per_hour": 629,
        "comments_per_hour": 22
      },
      {
        "likes": 468000,
        "comments": 13548,
        "taken_at": 1778947209,
        "datetime": "2026-05-16 19:00:09",
        "hours_since_post": 1159,
        "time_ago": "2 months ago",
        "likes_per_hour": 404,
        "comments_per_hour": 12
      },
      {
        "likes": 526594,
        "comments": 24411,
        "taken_at": 1777737719,
        "datetime": "2026-05-02 19:01:59",
        "hours_since_post": 1495,
        "time_ago": "2 months ago",
        "likes_per_hour": 352,
        "comments_per_hour": 16
      },
      {
        "likes": 462652,
        "comments": 14233,
        "taken_at": 1777580305,
        "datetime": "2026-04-30 23:18:25",
        "hours_since_post": 1538,
        "time_ago": "2 months ago",
        "likes_per_hour": 301,
        "comments_per_hour": 9
      }
    ]
  },
  "credits_used": 5,
  "credits_remaining": 9999,
  "request_id": "req-8Kq2ZmR4vT9xLb3P",
  "cached": false,
  "redacted": true
}

Example captured from the Instagram API. Every SocialCrawl endpoint returns this same unified schema, so your Prism Employer Brand response has the same fields.

API Details

How does the Prism Employer Brand API work?

Send a GET request with your API key and get back clean, structured JSON in our unified schema. Supported computed fields are populated when the source provides the required inputs.

Method

GET

Response

JSON

Why SocialCrawl

Why use SocialCrawl for Prism Employer Brand data?

We handle the complexity of Prism data extraction so you can focus on building. Unified schema, AI enrichment, and zero platform logic in your code.

Developer First

How do you scrape social media data in seconds?

The fastest social media scraping API for developers. Scrape profiles, posts, comments, and analytics from 69 platforms covering 10B+ monthly active users.

One schema, every platform

Query 69 platforms with identical response structures. Write your integration once.

Computed fields, not just scraped

When an endpoint supports these metrics and the source provides the required inputs, the normalized record includes engagement_rate, estimated_reach, content_category, and language. Ready to use.

See your data before you code

Visual Data Explorer. Paste any URL, get rich result cards, sortable tables, CSV export.

import requests

response = requests.get(
    'https://www.socialcrawl.dev/v1/tiktok/profile',
    params={'handle': 'charlidamelio'},
    headers={'x-api-key': 'sc_YOUR_API_KEY'}
)
data = response.json()
[ .JSON ]
{
  "success": true,
  "platform": "tiktok",
  "data": {
    "author": {
      "username": "charlidamelio",
      "followers": 152400000
    },
    "engagement": {
      "likes": 12400000000,
      "engagement_rate": 0.087
    },
    "metadata": {
      "language": "en",
      "content_category": "lifestyle"
    }
  }
}
+ 69 platforms
FAQ

Have a question? We got answers

Find answers to frequently asked questions about SocialCrawl's API, pricing, and capabilities.

Contact us
What is the SocialCrawl employer branding API?
GET /v1/prism/employer-brand returns what people say about working at a company by fanning out to Reddit, the open web, YouTube, Naver, and the company's own LinkedIn voice in one call. It folds the discussion into themed pros and cons so you can read the outside view against the company's own messaging.
How do I query a company's employer brand?
Pass company to run the fan-out, and add linkedin_url to anchor the company's own voice precisely. The surfaces parameter picks which channels to include, phrases seeds the topics you care about, and timeframe, date_from, and date_to bound the window the discussion is pulled from.
What does the response contain?
You get clustered themes about pay, management, culture, and interviews drawn from candid Reddit and web threads, the company's LinkedIn posts for contrast, and Korean-market chatter from Naver. Every theme keeps source links back to the original posts so a claim is always traceable.
How much does an employer-brand call cost?
Each call is a flat 30 credits and returns one synchronous JSON response. If a strict majority of the source legs fail the call is partial-refunded, and if every leg fails the full 30 credits are refunded automatically. New accounts start with 100 free credits and no card.
Why blend LinkedIn with Reddit and the web?
LinkedIn shows how a company talks about itself, while Reddit, YouTube, Naver, and the wider web show what employees and candidates actually say. Putting both in one payload surfaces the gap between the pitch and the lived experience, which is the signal recruiters and jobseekers care about.

Ask AI about SocialCrawl

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