# Prism Employer Brand API (https://www.socialcrawl.dev/platforms/prism/employer-brand)

> Fans out a LinkedIn company + posts read (LinkedIn comments are excluded — no upstream endpoint), Reddit search + comment dig, content_analysis news + sentiment, a YouTube search, and Naver blog/cafe, then computes per-surface sentiment plus a posting-tone-vs-reality gap (the company's own LinkedIn voice vs the external chatter). Coverage spine = the requested surfaces (<0.5 → 50% refund; none → full refund); the LLM theme pass degrades without refund. Supply `linkedin_url` to include the LinkedIn axis (omitted silently otherwise).

TL;DR: `GET /v1/prism/employer-brand` costs 30 credits per call and returns SocialCrawl's unified JSON schema. Single x-api-key auth, 100 free credits on signup.

## Parameters

| Parameter | Required | Description |
| --- | --- | --- |
| `company` | yes | The employer/company name. |
| `linkedin_url` | no | The company's LinkedIn URL — enables the LinkedIn voice axis + the posting-vs-reality gap. |
| `surfaces` | no | CSV subset of the surfaces to include. |
| `phrases` | no | Optional extra Reddit search phrases. |
| `timeframe` | no | Reddit timeframe window. |
| `date_from` | no | Window start (YYYY-MM-DD). |
| `date_to` | no | Window end (YYYY-MM-DD). |

## Code example

```bash
curl "https://www.socialcrawl.dev/v1/prism/employer-brand?company=Stripe" \
  -H "x-api-key: sc_YOUR_API_KEY"
```

## FAQ

### What is the SocialCrawl employer branding API?

GET /v1/prism/employer-brand returns what people say about working at a company by fanning out to Reddit, the open web, YouTube, Naver, and the company's own LinkedIn voice in one call. It folds the discussion into themed pros and cons so you can read the outside view against the company's own messaging.

### How do I query a company's employer brand?

Pass company to run the fan-out, and add linkedin_url to anchor the company's own voice precisely. The surfaces parameter picks which channels to include, phrases seeds the topics you care about, and timeframe, date_from, and date_to bound the window the discussion is pulled from.

### What does the response contain?

You get clustered themes about pay, management, culture, and interviews drawn from candid Reddit and web threads, the company's LinkedIn posts for contrast, and Korean-market chatter from Naver. Every theme keeps source links back to the original posts so a claim is always traceable.

### How much does an employer-brand call cost?

Each call is a flat 30 credits and returns one synchronous JSON response. If a strict majority of the source legs fail the call is partial-refunded, and if every leg fails the full 30 credits are refunded automatically. New accounts start with 100 free credits and no card.

### Why blend LinkedIn with Reddit and the web?

LinkedIn shows how a company talks about itself, while Reddit, YouTube, Naver, and the wider web show what employees and candidates actually say. Putting both in one payload surfaces the gap between the pitch and the lived experience, which is the signal recruiters and jobseekers care about.

See the full Prism API: https://www.socialcrawl.dev/platforms/prism

## Pricing

- Standard endpoints: 1 credit per call
- Advanced endpoints: 5 credits per call
- Premium endpoints: 10 credits per call
- 100 free credits on signup, no credit card required. Cached responses cost 0 credits. Credit packs never expire.
- Full pricing: https://www.socialcrawl.dev/pricing

## Explore with AI

Questions this API answers, phrased for an AI assistant:

- How do I find out what employees say about working at a company via API?
- Which API compares a company's LinkedIn voice with candid Reddit and web reviews?
- Is there a Glassdoor alternative API that includes Korean and YouTube employer chatter?