What are the best hashtags for Instagram Reels?
As of 2026-06-27, #reels appears on 87.5% of the 48 Instagram Reels SocialCrawl sampled across 5 Reels discovery hashtag feeds, making it the most-used Reels hashtag in this snapshot.
Last updated June 27, 2026
The numbers, right now
#reels
Top hashtag
87.5%
Share of trending
48
Videos sampled
Live top 10
| Rank | Hashtag | % of trending videos | Views |
|---|---|---|---|
| 1 | #reels | 87.5% | 46,250,093 |
| 2 | #reelsinstagram | 39.6% | 16,396,203 |
| 3 | #instareels | 27.1% | 2,845,503 |
| 4 | #reelitfeelit | 25.0% | 8,048,670 |
| 5 | #reelsvideo | 22.9% | 6,288,252 |
| 6 | #reelsofinstagram | 22.9% | 1,059,962 |
| 7 | 18.8% | 3,608,760 | |
| 8 | #reelsviral | 18.8% | 1,729,131 |
| 9 | #explore | 14.6% | 3,149,964 |
| 10 | #trending | 12.5% | 4,536,784 |
How we compute this
We search Instagram for 5 broad Reels discovery hashtags via /v1/instagram/search/hashtag (media_type=reels), collect the 48 returned Reels, and extract every hashtag from their captions. Tags are ranked by how many sampled Reels use each, tie-broken by aggregate views across 74 distinct hashtags seen in the sample. There is no native trending-Reels leaderboard on Instagram; this is a best-effort computed sample.
- Source endpoints
- /v1/instagram/search/hashtag
- Sample size
- 48
- Computed
- 2026-06-27
Run this yourself
One API call returns the same live feed we sampled. Drop in your key and go.
curl "https://www.socialcrawl.dev/v1/instagram/search/hashtag?region=US" \
-H "x-api-key: sc_your_api_key_here"Have a question? We got answers
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