What are the best hashtags for Instagram Reels?
As of 2026-09-25, #reels appears on 23.8% of the 168 Instagram Reels SocialCrawl sampled across 6 Reels discovery hashtag feeds, making it the most-used Reels hashtag in this snapshot.
Last updated September 25, 2026
The numbers, right now
Last updated September 25, 2026
#reels
Top hashtag
23.8%
Share of trending
168
Videos sampled
Live top 10
| Rank | Hashtag | % of trending videos | Views |
|---|---|---|---|
| 1 | #reels | 23.8% | 732,368 |
| 2 | #reelsinstagram | 20.2% | 586,331 |
| 3 | #viral | 19.0% | 784,032 |
| 4 | #instareels | 17.3% | 816,614 |
| 5 | #reelsviral | 16.7% | 906,341 |
| 6 | #reelsvideo | 16.1% | 511,451 |
| 7 | #reelsofinstagram | 14.9% | 1,642,588 |
| 8 | #fyp | 14.3% | 966,103 |
| 9 | #viralreels | 12.5% | 695,926 |
| 10 | #trendingreels | 11.9% | 408,959 |
How we compute this
We search Instagram for 6 broad Reels discovery hashtags via /v1/instagram/search/hashtag (media_type=reels), collect the 168 returned Reels, and extract every hashtag from their captions. Tags are ranked by how many sampled Reels use each, tie-broken by aggregate views across 435 distinct hashtags seen in the sample. There is no native trending-Reels leaderboard on Instagram; this is a best-effort computed sample.
- Source endpoints
- /v1/instagram/search/hashtag
- Sample size
- 168
- Computed
- 2026-09-25
Run this yourself
One API call returns the same live feed we sampled. Drop in your key and go.
curl "https://www.socialcrawl.dev/v1/instagram/search/hashtag?region=US" \
-H "x-api-key: sc_your_api_key_here"Have a question? We got answers
Find answers to frequently asked questions about SocialCrawl's API, pricing, and capabilities.
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