What are the best hashtags for Instagram Reels?
As of 2026-07-16, #reels appears on 42.9% of the 112 Instagram Reels SocialCrawl sampled across 4 Reels discovery hashtag feeds, making it the most-used Reels hashtag in this snapshot.
Last updated July 16, 2026
The numbers, right now
Last updated July 16, 2026
#reels
Top hashtag
42.9%
Share of trending
112
Videos sampled
Live top 10
| Rank | Hashtag | % of trending videos | Views |
|---|---|---|---|
| 1 | #reels | 42.9% | 619,084 |
| 2 | #instareels | 26.8% | 4,528,744 |
| 3 | #reelsvideo | 25.9% | 466,273 |
| 4 | #reelsviral | 22.3% | 490,882 |
| 5 | #explorepage | 19.6% | 293,779 |
| 6 | #trending | 19.6% | 246,335 |
| 7 | #fyp | 17.0% | 4,188,336 |
| 8 | #viral | 17.0% | 300,021 |
| 9 | #reelsinstagram | 11.6% | 219,630 |
| 10 | 9.8% | 92,001 |
How we compute this
We search Instagram for 4 broad Reels discovery hashtags via /v1/instagram/search/hashtag (media_type=reels), collect the 112 returned Reels, and extract every hashtag from their captions. Tags are ranked by how many sampled Reels use each, tie-broken by aggregate views across 282 distinct hashtags seen in the sample. There is no native trending-Reels leaderboard on Instagram; this is a best-effort computed sample.
- Source endpoints
- /v1/instagram/search/hashtag
- Sample size
- 112
- Computed
- 2026-07-16
Run this yourself
One API call returns the same live feed we sampled. Drop in your key and go.
curl "https://www.socialcrawl.dev/v1/instagram/search/hashtag?region=US" \
-H "x-api-key: sc_your_api_key_here"Have a question? We got answers
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