# What is the average Instagram engagement rate in 2026? (https://www.socialcrawl.dev/data/average-engagement-rate-instagram)

As of 2026-06-29, the median Instagram Reels engagement rate is 2.5%, measured as interactions per view across 71 public Reels sampled via the SocialCrawl API. The mean is 2.9%, and top-performing Reels (90th percentile) reach 5.3% or higher.

Computed 2026-06-29 from a sample of 71.

## Methodology

Engagement rate is calculated per Reel as (likes + comments) / views, then the median, mean, and 90th-percentile are derived across 71 public Instagram Reels pulled from a basket of well-known public accounts via the SocialCrawl API endpoint /v1/instagram/profile/reels. Views approximate reach, the standard denominator for short-form video, and this endpoint carries no per-Reel share count. Reels with zero views are excluded. The snapshot was last computed on 2026-06-29.

## FAQ

### What is a good Instagram engagement rate?

2.5% is the median Instagram Reels benchmark as of 2026-06-29, the line between typical and above-average performance. Reels in the top 10% record 5.3% or higher. If your Reels consistently beat the median, your content is outperforming most public Reels in the SocialCrawl dataset.

### Why is the Instagram engagement rate measured per view instead of per follower?

Instagram Reels are distributed by reach, not by follower count, so views are the fairer denominator. As of 2026-06-29 the median view-based rate is 2.5%. A follower-based rate answers a different question and is not directly comparable to this Reels benchmark.

### How is the Instagram engagement rate calculated in this dataset?

Each Reel's engagement rate is (likes + comments) / views. The median across 71 public Instagram Reels sampled via /v1/instagram/profile/reels is 2.5% as of 2026-06-29. Reels with zero views are excluded so a missing view count cannot distort the result.

## Explore with AI

Questions this API answers, phrased for an AI assistant:

- What is the average Instagram engagement rate for creators in 2026?
- What counts as a good Instagram Reels engagement rate?

Data source: SocialCrawl unified social data API. https://www.socialcrawl.dev/data