Prism Share Of Voice API
Scrape Prism Share Of Voice data with one API call. Per brand, fans out to content_analysis summary/phrase-trends/sentiment plus /search/everywhere (consuming the real per-platform items_by_source counts, not the capped fused list), then computes a published-formula SOV (web + social, equal-weighted by default), optional true-share-of-category (numeric `category_code`), and ESOV (`market_shares`, Binet/Field: a planning signal, not a growth guarantee). The web share is divided from the windowed phrase-trends sum over `date_from`..`date_to`, never from the upstream's all-time `total_count`, which is censored at 4,000,000 and would tie any two brands above that cap at exactly 50/50; the all-time figure still rides along per brand as `web_mentions_all_time` with a `web_mentions_all_time_censored` flag. One axis is chosen for the whole table and named in `methodology.web_axis`, so a brand whose timeline is unavailable can never be compared against a rival's on a different footing; if no brand's timeline is available the table falls back to the all-time totals and `_warnings` states that your window was not applied, and if those totals are censored it returns no web share at all instead of a fabricated tie. Every measured brand is scored on the SAME evidence basis: if one brand's social leg returns nothing, the whole table drops to the axes every brand has, `methodology.basis` names it, and `_warnings` says which brand caused it, so the column is always a real share rather than a mix of formulas. `methodology` ships the weights, the formula, the axis and the denominators, so you can recompute any share by hand from the same payload. Metered at 40cr/brand (20 web-only); a brand whose social search half-failed is automatically cheaper, with the reason legible in `legs[]` + per-brand `coverage`.
Last updated September 2026Maintained by the SocialCrawl team
Returns share of voice across two to five brands weighted by engagement, split into web and social, with an emotion breakdown and a per brand trend.
Use it to compare brands against each other in one call, where brand-mentions covers a single keyword with no competitive split.
Searching 65 platforms in parallel
TikTok·
Instagram·
YouTube·
Facebook·
X·
LinkedIn·
Reddit·
Threads·
Pinterest·
Twitch·
Truth Social·
Snapchat·
Kick·
Bluesky·
Kwai·
Rumble·
Spotify·
Apple Music·TikTok Shop·
Amazon Shop·
Google Shopping·
Trustpilot·
TripAdvisor·
Yelp·
Linktree·
Komi·
Pillar·
lnk.bio·Facebook Ads·Google Ads·LinkedIn Ads·Google Search·Google News·
Finance·
Polymarket·
Tavily·
Hacker News·
GitHub·
Perplexity·
Naver·
Utility·
Universal SearchTikTok·Instagram·YouTube·Facebook·X·LinkedIn·Reddit·Threads·Pinterest·Twitch·Truth Social·Snapchat·Kick·Bluesky·Kwai·Rumble·Spotify·Apple Music·TikTok Shop·Amazon Shop·Google Shopping·Trustpilot·TripAdvisor·Yelp·Linktree·Komi·Pillar·lnk.bio·Facebook Ads·Google Ads·LinkedIn Ads·Google Search·Google News·Finance·Polymarket·Tavily·Hacker News·GitHub·Perplexity·Naver·Utility·Universal SearchTikTok·Instagram·YouTube·Facebook·X·LinkedIn·Reddit·Threads·Pinterest·Twitch·Truth Social·Snapchat·Kick·Bluesky·Kwai·Rumble·Spotify·Apple Music·TikTok Shop·Amazon Shop·Google Shopping·Trustpilot·TripAdvisor·Yelp·Linktree·Komi·Pillar·lnk.bio·Facebook Ads·Google Ads·LinkedIn Ads·Google Search·Google News·Finance·Polymarket·Tavily·Hacker News·GitHub·Perplexity·Naver·Utility·Universal SearchTikTok·Instagram·YouTube·Facebook·X·LinkedIn·Reddit·Threads·Pinterest·Twitch·Truth Social·Snapchat·Kick·Bluesky·Kwai·Rumble·Spotify·Apple Music·TikTok Shop·Amazon Shop·Google Shopping·Trustpilot·TripAdvisor·Yelp·Linktree·Komi·Pillar·lnk.bio·Facebook Ads·Google Ads·LinkedIn Ads·Google Search·Google News·Finance·Polymarket·Tavily·Hacker News·GitHub·Perplexity·Naver·Utility·Universal SearchWhat can you do with the Share Of Voice API?
The Share Of Voice endpoint gives you structured Prism data with computed fields in a single request. No scraping infrastructure to build or maintain.
Example Request
curl -H "x-api-key: YOUR_API_KEY" \
"https://www.socialcrawl.dev/v1/prism/share-of-voice?brands=notion%2Ccoda%2Cairtable&include=social%2Cemotions"import requests
response = requests.get(
"https://www.socialcrawl.dev/v1/prism/share-of-voice",
params={
'brands': 'notion,coda,airtable',
'include': 'social,emotions',
},
headers={"x-api-key": "YOUR_API_KEY"},
)
data = response.json()const response = await fetch(
"https://www.socialcrawl.dev/v1/prism/share-of-voice?brands=notion%2Ccoda%2Cairtable&include=social%2Cemotions",
{
headers: { "x-api-key": "YOUR_API_KEY" },
},
);
const data = await response.json();Parameters
| Parameter | Required | Description |
|---|---|---|
| brands | Yes | 2-5 competitor brand names (CSV). |
| category_code | No | Numeric category-taxonomy code for true-share-of-category (look one up with `GET /v1/content_analysis/categories`). |
| market_shares | No | JSON map of real market share per brand (fraction or %), e.g. {"notion":0.4,"coda":0.25,"airtable":0.35}, to compute ESOV. |
| include | No | CSV toggles (default `emotions,social`). Drop `social` for the cheaper web-only variant; drop `emotions` to skip the sentiment leg. The emotion overlay is third-party NLP passed through unmodified and is not scoped to your date window; `methodology.sentiment_provenance` states that on every response that carries it. |
| page_type | No | Optional surface filter forwarded to the content_analysis legs. (ecommerce | news | blogs | message-boards | organization) |
| date_from | No | Window start (YYYY-MM-DD). Defaults to 90 days ago. |
| date_to | No | Window end (YYYY-MM-DD). Defaults to today. |
What does the Prism Share Of Voice API return?
Every response follows one unified schema. Here is a real, unmodified response body, so you can see the exact fields you get back before spending a credit.
Example response
{
"success": true,
"platform": "instagram",
"endpoint": "/v1/instagram/engagement",
"data": {
"engagement_rate_percentages": 38.33,
"recent_posts": 12,
"followers": 87608035,
"comments": 528912,
"likes": 33049046,
"recent_posts_explanation": "Statistics based on the last 12 posts",
"id_user": "2278169415",
"username": "mrbeast",
"is_private": false,
"posts_details": [
{
"likes": 5636982,
"comments": 69484,
"taken_at": 1781457954,
"datetime": "2026-06-14 20:25:54",
"hours_since_post": 461,
"time_ago": "19 days ago",
"likes_per_hour": 12228,
"comments_per_hour": 151
},
{
"likes": 20000768,
"comments": 223510,
"taken_at": 1732824650,
"datetime": "2024-11-28 23:10:50",
"hours_since_post": 13971,
"time_ago": "2 years ago",
"likes_per_hour": 1432,
"comments_per_hour": 16
},
{
"likes": 929226,
"comments": 30633,
"taken_at": 1782232475,
"datetime": "2026-06-23 19:34:35",
"hours_since_post": 246,
"time_ago": "10 days ago",
"likes_per_hour": 3777,
"comments_per_hour": 125
},
{
"likes": 487761,
"comments": 22482,
"taken_at": 1781799425,
"datetime": "2026-06-18 19:17:05",
"hours_since_post": 366,
"time_ago": "15 days ago",
"likes_per_hour": 1333,
"comments_per_hour": 61
},
{
"likes": 712265,
"comments": 15716,
"taken_at": 1781366405,
"datetime": "2026-06-13 19:00:05",
"hours_since_post": 487,
"time_ago": "20 days ago",
"likes_per_hour": 1463,
"comments_per_hour": 32
},
{
"likes": 1475116,
"comments": 35386,
"taken_at": 1781277094,
"datetime": "2026-06-12 18:11:34",
"hours_since_post": 512,
"time_ago": "21 days ago",
"likes_per_hour": 2881,
"comments_per_hour": 69
},
{
"likes": 1108220,
"comments": 26632,
"taken_at": 1780160249,
"datetime": "2026-05-30 19:57:29",
"hours_since_post": 822,
"time_ago": "1 months ago",
"likes_per_hour": 1348,
"comments_per_hour": 32
},
{
"likes": 542948,
"comments": 28476,
"taken_at": 1779375582,
"datetime": "2026-05-21 17:59:42",
"hours_since_post": 1040,
"time_ago": "1 months ago",
"likes_per_hour": 522,
"comments_per_hour": 27
},
{
"likes": 698514,
"comments": 24401,
"taken_at": 1779120014,
"datetime": "2026-05-18 19:00:14",
"hours_since_post": 1111,
"time_ago": "2 months ago",
"likes_per_hour": 629,
"comments_per_hour": 22
},
{
"likes": 468000,
"comments": 13548,
"taken_at": 1778947209,
"datetime": "2026-05-16 19:00:09",
"hours_since_post": 1159,
"time_ago": "2 months ago",
"likes_per_hour": 404,
"comments_per_hour": 12
},
{
"likes": 526594,
"comments": 24411,
"taken_at": 1777737719,
"datetime": "2026-05-02 19:01:59",
"hours_since_post": 1495,
"time_ago": "2 months ago",
"likes_per_hour": 352,
"comments_per_hour": 16
},
{
"likes": 462652,
"comments": 14233,
"taken_at": 1777580305,
"datetime": "2026-04-30 23:18:25",
"hours_since_post": 1538,
"time_ago": "2 months ago",
"likes_per_hour": 301,
"comments_per_hour": 9
}
]
},
"credits_used": 5,
"credits_remaining": 9999,
"request_id": "req-8Kq2ZmR4vT9xLb3P",
"cached": false
}Example captured from the Instagram API. Every SocialCrawl endpoint returns this same unified schema, so your Prism Share Of Voice response has the same fields.
How does the Prism Share Of Voice API work?
Send a GET request with your API key and get back clean, structured JSON in our unified schema. Supported computed fields are populated when the source provides the required inputs.
Method
GET
Response
JSON
How do you scrape social media data in seconds?
The fastest social media scraping API for developers. Scrape profiles, posts, comments, and analytics from 65 platforms covering 10B+ monthly active users.
One schema, every platform
Query 65 platforms with identical response structures. Write your integration once.
Computed fields, not just scraped
When an endpoint supports these metrics and the source provides the required inputs, the normalized record includes engagement_rate, estimated_reach, content_category, and language. Ready to use.
See your data before you code
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import requests
response = requests.get(
'https://www.socialcrawl.dev/v1/tiktok/profile',
params={'handle': 'charlidamelio'},
headers={'x-api-key': 'sc_YOUR_API_KEY'}
)
data = response.json(){
"success": true,
"platform": "tiktok",
"data": {
"author": {
"username": "charlidamelio",
"followers": 152400000
},
"engagement": {
"likes": 12400000000,
"engagement_rate": 0.087
},
"metadata": {
"language": "en",
"content_category": "lifestyle"
}
}
}Have a question? We got answers
Find answers to frequently asked questions about SocialCrawl's API, pricing, and capabilities.
Contact usWhat is the SocialCrawl Share of Voice API?
How is share of voice calculated?
What is ESOV and how do I get it?
How much does a share-of-voice call cost?
Does share-of-voice use the real per-platform counts?
Ask AI about SocialCrawl
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