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Prism Share Of Voice API

Scrape Prism Share Of Voice data with one API call. Per brand, fans out to content_analysis summary/phrase-trends/sentiment plus /search/everywhere (consuming the real per-platform items_by_source counts, not the capped fused list), then computes a published-formula SOV (web + social, equal-weighted by default), optional true-share-of-category (numeric `category_code`), and ESOV (`market_shares`, Binet/Field — a planning signal, not a growth guarantee). Metered at 40cr/brand (20 web-only); a brand whose social search half-failed is automatically cheaper, with the reason legible in `legs[]` + per-brand `coverage`.

Last updated July 2026Maintained by the SocialCrawl team

Searching 46 platforms in parallel

·TikTok logoTikTok·Instagram logoInstagram·YouTube logoYouTube·Facebook logoFacebook·X logoX·LinkedIn logoLinkedIn·Reddit logoReddit·Threads logoThreads·Pinterest logoPinterest·Twitch logoTwitch·Truth Social logoTruth Social·Snapchat logoSnapchat·Kick logoKick·Bluesky logoBluesky·Kwai logoKwai·Rumble logoRumble·Spotify logoSpotify·TikTok Shop logoTikTok Shop·Amazon Shop logoAmazon Shop·Google Shopping logoGoogle Shopping·Trustpilot logoTrustpilot·TripAdvisor logoTripAdvisor·Linktree logoLinktree·Komi logoKomi·Pillar logoPillar·lnk.bio logolnk.bio·Facebook Ads logoFacebook Ads·Google Ads logoGoogle Ads·LinkedIn Ads logoLinkedIn Ads·Google Search logoGoogle Search·Google News logoGoogle News·Google Finance logoGoogle Finance·Polymarket logoPolymarket·Tavily logoTavily·Hacker News logoHacker News·GitHub logoGitHub·Perplexity logoPerplexity·Naver logoNaver·Utility·Universal Search logoUniversal Search
·TikTok logoTikTok·Instagram logoInstagram·YouTube logoYouTube·Facebook logoFacebook·X logoX·LinkedIn logoLinkedIn·Reddit logoReddit·Threads logoThreads·Pinterest logoPinterest·Twitch logoTwitch·Truth Social logoTruth Social·Snapchat logoSnapchat·Kick logoKick·Bluesky logoBluesky·Kwai logoKwai·Rumble logoRumble·Spotify logoSpotify·TikTok Shop logoTikTok Shop·Amazon Shop logoAmazon Shop·Google Shopping logoGoogle Shopping·Trustpilot logoTrustpilot·TripAdvisor logoTripAdvisor·Linktree logoLinktree·Komi logoKomi·Pillar logoPillar·lnk.bio logolnk.bio·Facebook Ads logoFacebook Ads·Google Ads logoGoogle Ads·LinkedIn Ads logoLinkedIn Ads·Google Search logoGoogle Search·Google News logoGoogle News·Google Finance logoGoogle Finance·Polymarket logoPolymarket·Tavily logoTavily·Hacker News logoHacker News·GitHub logoGitHub·Perplexity logoPerplexity·Naver logoNaver·Utility·Universal Search logoUniversal Search
·TikTok logoTikTok·Instagram logoInstagram·YouTube logoYouTube·Facebook logoFacebook·X logoX·LinkedIn logoLinkedIn·Reddit logoReddit·Threads logoThreads·Pinterest logoPinterest·Twitch logoTwitch·Truth Social logoTruth Social·Snapchat logoSnapchat·Kick logoKick·Bluesky logoBluesky·Kwai logoKwai·Rumble logoRumble·Spotify logoSpotify·TikTok Shop logoTikTok Shop·Amazon Shop logoAmazon Shop·Google Shopping logoGoogle Shopping·Trustpilot logoTrustpilot·TripAdvisor logoTripAdvisor·Linktree logoLinktree·Komi logoKomi·Pillar logoPillar·lnk.bio logolnk.bio·Facebook Ads logoFacebook Ads·Google Ads logoGoogle Ads·LinkedIn Ads logoLinkedIn Ads·Google Search logoGoogle Search·Google News logoGoogle News·Google Finance logoGoogle Finance·Polymarket logoPolymarket·Tavily logoTavily·Hacker News logoHacker News·GitHub logoGitHub·Perplexity logoPerplexity·Naver logoNaver·Utility·Universal Search logoUniversal Search
·TikTok logoTikTok·Instagram logoInstagram·YouTube logoYouTube·Facebook logoFacebook·X logoX·LinkedIn logoLinkedIn·Reddit logoReddit·Threads logoThreads·Pinterest logoPinterest·Twitch logoTwitch·Truth Social logoTruth Social·Snapchat logoSnapchat·Kick logoKick·Bluesky logoBluesky·Kwai logoKwai·Rumble logoRumble·Spotify logoSpotify·TikTok Shop logoTikTok Shop·Amazon Shop logoAmazon Shop·Google Shopping logoGoogle Shopping·Trustpilot logoTrustpilot·TripAdvisor logoTripAdvisor·Linktree logoLinktree·Komi logoKomi·Pillar logoPillar·lnk.bio logolnk.bio·Facebook Ads logoFacebook Ads·Google Ads logoGoogle Ads·LinkedIn Ads logoLinkedIn Ads·Google Search logoGoogle Search·Google News logoGoogle News·Google Finance logoGoogle Finance·Polymarket logoPolymarket·Tavily logoTavily·Hacker News logoHacker News·GitHub logoGitHub·Perplexity logoPerplexity·Naver logoNaver·Utility·Universal Search logoUniversal Search
Prism API

What can you do with the Share Of Voice API?

The Share Of Voice endpoint gives you structured Prism data with computed fields in a single request. No scraping infrastructure to build or maintain.

Example Request

curl -H "x-api-key: YOUR_API_KEY" \
  "https://www.socialcrawl.dev/v1/prism/share-of-voice?brands=notion%2Ccoda%2Cairtable"
import requests

response = requests.get(
    "https://www.socialcrawl.dev/v1/prism/share-of-voice",
    params={
    'brands': 'notion,coda,airtable',
    },
    headers={"x-api-key": "YOUR_API_KEY"},
)

data = response.json()
const response = await fetch(
  "https://www.socialcrawl.dev/v1/prism/share-of-voice?brands=notion%2Ccoda%2Cairtable",
  {
    headers: { "x-api-key": "YOUR_API_KEY" },
  },
);

const data = await response.json();

Parameters

ParameterRequiredDescription
brandsYes2-5 competitor brand names (CSV).
category_codeNoNumeric DFS taxonomy code for true-share-of-category (use content_analysis/categories to look one up).
market_sharesNoJSON map of real market share per brand (fraction or %), e.g. {"notion":0.4,"coda":0.25,"airtable":0.35}, to compute ESOV.
includeNoCSV toggles (default `emotions,social`). Drop `social` for the cheaper web-only variant; drop `emotions` to skip the sentiment leg.
page_typeNoOptional surface filter forwarded to the content_analysis legs. (ecommerce | news | blogs | message-boards | organization)
date_fromNoWindow start (YYYY-MM-DD). Defaults to 90 days ago.
date_toNoWindow end (YYYY-MM-DD). Defaults to today.
Example Response

What does the Prism Share Of Voice API return?

Every response follows one unified schema. Here is a real, unmodified response body, so you can see the exact fields you get back before spending a credit.

Example response
{
  "success": true,
  "platform": "instagram",
  "endpoint": "/v1/instagram/engagement",
  "data": {
    "engagement_rate_percentages": 38.33,
    "recent_posts": 12,
    "followers": 87608035,
    "comments": 528912,
    "likes": 33049046,
    "recent_posts_explanation": "Statistics based on the last 12 posts",
    "id_user": "2278169415",
    "username": "mrbeast",
    "is_private": false,
    "posts_details": [
      {
        "likes": 5636982,
        "comments": 69484,
        "taken_at": 1781457954,
        "datetime": "2026-06-14 20:25:54",
        "hours_since_post": 461,
        "time_ago": "19 days ago",
        "likes_per_hour": 12228,
        "comments_per_hour": 151
      },
      {
        "likes": 20000768,
        "comments": 223510,
        "taken_at": 1732824650,
        "datetime": "2024-11-28 23:10:50",
        "hours_since_post": 13971,
        "time_ago": "2 years ago",
        "likes_per_hour": 1432,
        "comments_per_hour": 16
      },
      {
        "likes": 929226,
        "comments": 30633,
        "taken_at": 1782232475,
        "datetime": "2026-06-23 19:34:35",
        "hours_since_post": 246,
        "time_ago": "10 days ago",
        "likes_per_hour": 3777,
        "comments_per_hour": 125
      },
      {
        "likes": 487761,
        "comments": 22482,
        "taken_at": 1781799425,
        "datetime": "2026-06-18 19:17:05",
        "hours_since_post": 366,
        "time_ago": "15 days ago",
        "likes_per_hour": 1333,
        "comments_per_hour": 61
      },
      {
        "likes": 712265,
        "comments": 15716,
        "taken_at": 1781366405,
        "datetime": "2026-06-13 19:00:05",
        "hours_since_post": 487,
        "time_ago": "20 days ago",
        "likes_per_hour": 1463,
        "comments_per_hour": 32
      },
      {
        "likes": 1475116,
        "comments": 35386,
        "taken_at": 1781277094,
        "datetime": "2026-06-12 18:11:34",
        "hours_since_post": 512,
        "time_ago": "21 days ago",
        "likes_per_hour": 2881,
        "comments_per_hour": 69
      },
      {
        "likes": 1108220,
        "comments": 26632,
        "taken_at": 1780160249,
        "datetime": "2026-05-30 19:57:29",
        "hours_since_post": 822,
        "time_ago": "1 months ago",
        "likes_per_hour": 1348,
        "comments_per_hour": 32
      },
      {
        "likes": 542948,
        "comments": 28476,
        "taken_at": 1779375582,
        "datetime": "2026-05-21 17:59:42",
        "hours_since_post": 1040,
        "time_ago": "1 months ago",
        "likes_per_hour": 522,
        "comments_per_hour": 27
      },
      {
        "likes": 698514,
        "comments": 24401,
        "taken_at": 1779120014,
        "datetime": "2026-05-18 19:00:14",
        "hours_since_post": 1111,
        "time_ago": "2 months ago",
        "likes_per_hour": 629,
        "comments_per_hour": 22
      },
      {
        "likes": 468000,
        "comments": 13548,
        "taken_at": 1778947209,
        "datetime": "2026-05-16 19:00:09",
        "hours_since_post": 1159,
        "time_ago": "2 months ago",
        "likes_per_hour": 404,
        "comments_per_hour": 12
      },
      {
        "likes": 526594,
        "comments": 24411,
        "taken_at": 1777737719,
        "datetime": "2026-05-02 19:01:59",
        "hours_since_post": 1495,
        "time_ago": "2 months ago",
        "likes_per_hour": 352,
        "comments_per_hour": 16
      },
      {
        "likes": 462652,
        "comments": 14233,
        "taken_at": 1777580305,
        "datetime": "2026-04-30 23:18:25",
        "hours_since_post": 1538,
        "time_ago": "2 months ago",
        "likes_per_hour": 301,
        "comments_per_hour": 9
      }
    ]
  },
  "credits_used": 5,
  "credits_remaining": 9999,
  "request_id": "req_example000000",
  "cached": false
}

Example captured from the Instagram API. Every SocialCrawl endpoint returns this same unified schema, so your Prism Share Of Voice response has the same fields.

API Details

How does the Prism Share Of Voice API work?

Send a GET request with your API key and get back clean, structured JSON in our unified schema. Supported computed fields are populated when the source provides the required inputs.

Method

GET

Response

JSON

Why SocialCrawl

Why use SocialCrawl for Prism Share Of Voice data?

We handle the complexity of Prism data extraction so you can focus on building. Unified schema, AI enrichment, and zero platform logic in your code.

Developer First

How do you scrape social media data in seconds?

The fastest social media scraping API for developers. Scrape profiles, posts, comments, and analytics from 46 platforms covering 10B+ monthly active users.

One schema, every platform

Query 46 platforms with identical response structures. Write your integration once.

Computed fields, not just scraped

When an endpoint supports these metrics and the source provides the required inputs, the normalized record includes engagement_rate, estimated_reach, content_category, and language — ready to use.

See your data before you code

Visual Data Explorer — paste any URL, get rich result cards, sortable tables, CSV export.

import requests

response = requests.get(
    'https://www.socialcrawl.dev/v1/tiktok/profile',
    params={'handle': 'charlidamelio'},
    headers={'x-api-key': 'sc_YOUR_API_KEY'}
)
data = response.json()
[ .JSON ]
{
  "success": true,
  "platform": "tiktok",
  "data": {
    "author": {
      "username": "charlidamelio",
      "followers": 152400000
    },
    "engagement": {
      "likes": 12400000000,
      "engagement_rate": 0.087
    },
    "metadata": {
      "language": "en",
      "content_category": "lifestyle"
    }
  }
}
+ 46 platforms
FAQ

Have a question? We got answers

Find answers to frequently asked questions about SocialCrawl's API, pricing, and capabilities.

Contact us
What is the SocialCrawl Share of Voice API?
GET /v1/prism/share-of-voice takes 2-5 brands and returns one ranked share-of-voice table where each brand's share is computed from real per-platform counts — web mention volume plus social engagement — and engagement-weighted with a published formula. No single endpoint computes a competitive share across brands.
How is share of voice calculated?
Each brand gets a web_sov_pct (its mention volume over the total) and a social_sov_pct (its engagement over the total), blended 50/50 by default into sov_pct, which sums to roughly 1.0 across the set. The weights and dead-band are pinned in methodology_version so results are reproducible.
What is ESOV and how do I get it?
ESOV (Excess Share of Voice) is share of voice minus real market share, times 100 — the Binet/Field planning signal. Pass market_shares as a JSON map of brand to share and the endpoint computes esov per brand. It is a planning signal, not a growth guarantee.
How much does a share-of-voice call cost?
Pricing is metered at 40 credits per brand for the full web-plus-social report, or 20 credits per brand for the web-only variant when you drop social from include. A brand whose social search half-failed is automatically cheaper, with the reason shown in its per-brand coverage and legs.
Does share-of-voice use the real per-platform counts?
Yes. Social share is computed from items_by_source — the real per-platform counts and engagement from the universal search leg — not from a capped fused list, so the numbers reflect actual platform spread. Emotions come from NLP content analysis, and there is no LLM in the SOV math.

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