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Prism Leads API

Returns a ranked feed of public posts and comments where people ask for alternatives to a competitor or say they are switching away from it.

GET /v1/prism/leads

Last updated October 2026Maintained by the SocialCrawl team

When to use the Prism Leads API

Use it to find buying-intent conversations without writing and scoring your own searches across the web, Reddit, and Hacker News.

From the API reference

Runs three exact-intent phrases ('alternative to X', 'X vs', 'switching from X') through content_analysis search in parallel, plus a Reddit (sort=new) and a Hacker News leg, then dedupes them into one feed. Since methodology leads/2 the ranking is judged: an AI classifier reads each candidate and answers five narrow questions (what the author is doing, whether the row is about the competitor product rather than a namesake, whether the author is a vendor, whether your offer would help them, how urgent the need is), and code combines those answers with recency and engagement into lead_score = (0.35 x P(asking, comparing or switching) + 0.20 x P(fits offer) + 0.15 x urgency/3 + 0.15 x recency + 0.15 x engagement) x P(about) x (1 - P(vendor)). Each lead carries intent { label, probabilities, about, seller, fits_offer, urgency, confidence } and lead_score; the label reads 'uncertain' when the classifier has no clear winner. Rows with P(about) below 0.3 (the snowflake on a Christmas jumper) are removed and their URLs listed in dropped_ids. The keyword intent_score and phrase_matched from leads-v1 are still on every row, and if the classifier is unavailable the feed falls back to that keyword order with _warnings: ['intent_unavailable'], intent: null and lead_score: null ('intent_partial' when only some rows could be judged). Conversation-level intent only: page-level matching, no author PII harvesting (web leads carry no handle by design, and no handle is sent to the classifier). Coverage spine is the three CA legs and does not depend on the classifier: <0.5 succeed → 50% refund; all five legs fail → full refund. Registers cleanly for a recurring-lead-feed monitor.

Searching 69 platforms in parallel

·TikTok logoTikTok·Instagram logoInstagram·YouTube logoYouTube·Facebook logoFacebook·X logoX·LinkedIn logoLinkedIn·Reddit logoReddit·Threads logoThreads·Pinterest logoPinterest·Twitch logoTwitch·Truth Social logoTruth Social·Snapchat logoSnapchat·Kick logoKick·Bluesky logoBluesky·Kwai logoKwai·Rumble logoRumble·Spotify logoSpotify·Apple Music logoApple Music·TikTok Shop logoTikTok Shop·Amazon Shop logoAmazon Shop·Google Shopping logoGoogle Shopping·Trustpilot logoTrustpilot·TripAdvisor logoTripAdvisor·Yelp logoYelp·Linktree logoLinktree·Komi logoKomi·Pillar logoPillar·lnk.bio logolnk.bio·Facebook Ads logoFacebook Ads·Google Ads logoGoogle Ads·LinkedIn Ads logoLinkedIn Ads·Google Search logoGoogle Search·Google News logoGoogle News·Finance logoFinance·Polymarket logoPolymarket·Tavily logoTavily·Hacker News logoHacker News·GitHub logoGitHub·Perplexity logoPerplexity·Naver logoNaver·Utility logoUtility·Universal Search logoUniversal Search
·TikTok logoTikTok·Instagram logoInstagram·YouTube logoYouTube·Facebook logoFacebook·X logoX·LinkedIn logoLinkedIn·Reddit logoReddit·Threads logoThreads·Pinterest logoPinterest·Twitch logoTwitch·Truth Social logoTruth Social·Snapchat logoSnapchat·Kick logoKick·Bluesky logoBluesky·Kwai logoKwai·Rumble logoRumble·Spotify logoSpotify·Apple Music logoApple Music·TikTok Shop logoTikTok Shop·Amazon Shop logoAmazon Shop·Google Shopping logoGoogle Shopping·Trustpilot logoTrustpilot·TripAdvisor logoTripAdvisor·Yelp logoYelp·Linktree logoLinktree·Komi logoKomi·Pillar logoPillar·lnk.bio logolnk.bio·Facebook Ads logoFacebook Ads·Google Ads logoGoogle Ads·LinkedIn Ads logoLinkedIn Ads·Google Search logoGoogle Search·Google News logoGoogle News·Finance logoFinance·Polymarket logoPolymarket·Tavily logoTavily·Hacker News logoHacker News·GitHub logoGitHub·Perplexity logoPerplexity·Naver logoNaver·Utility logoUtility·Universal Search logoUniversal Search
·TikTok logoTikTok·Instagram logoInstagram·YouTube logoYouTube·Facebook logoFacebook·X logoX·LinkedIn logoLinkedIn·Reddit logoReddit·Threads logoThreads·Pinterest logoPinterest·Twitch logoTwitch·Truth Social logoTruth Social·Snapchat logoSnapchat·Kick logoKick·Bluesky logoBluesky·Kwai logoKwai·Rumble logoRumble·Spotify logoSpotify·Apple Music logoApple Music·TikTok Shop logoTikTok Shop·Amazon Shop logoAmazon Shop·Google Shopping logoGoogle Shopping·Trustpilot logoTrustpilot·TripAdvisor logoTripAdvisor·Yelp logoYelp·Linktree logoLinktree·Komi logoKomi·Pillar logoPillar·lnk.bio logolnk.bio·Facebook Ads logoFacebook Ads·Google Ads logoGoogle Ads·LinkedIn Ads logoLinkedIn Ads·Google Search logoGoogle Search·Google News logoGoogle News·Finance logoFinance·Polymarket logoPolymarket·Tavily logoTavily·Hacker News logoHacker News·GitHub logoGitHub·Perplexity logoPerplexity·Naver logoNaver·Utility logoUtility·Universal Search logoUniversal Search
·TikTok logoTikTok·Instagram logoInstagram·YouTube logoYouTube·Facebook logoFacebook·X logoX·LinkedIn logoLinkedIn·Reddit logoReddit·Threads logoThreads·Pinterest logoPinterest·Twitch logoTwitch·Truth Social logoTruth Social·Snapchat logoSnapchat·Kick logoKick·Bluesky logoBluesky·Kwai logoKwai·Rumble logoRumble·Spotify logoSpotify·Apple Music logoApple Music·TikTok Shop logoTikTok Shop·Amazon Shop logoAmazon Shop·Google Shopping logoGoogle Shopping·Trustpilot logoTrustpilot·TripAdvisor logoTripAdvisor·Yelp logoYelp·Linktree logoLinktree·Komi logoKomi·Pillar logoPillar·lnk.bio logolnk.bio·Facebook Ads logoFacebook Ads·Google Ads logoGoogle Ads·LinkedIn Ads logoLinkedIn Ads·Google Search logoGoogle Search·Google News logoGoogle News·Finance logoFinance·Polymarket logoPolymarket·Tavily logoTavily·Hacker News logoHacker News·GitHub logoGitHub·Perplexity logoPerplexity·Naver logoNaver·Utility logoUtility·Universal Search logoUniversal Search
Prism API

What can you do with the Leads API?

The Leads endpoint gives you structured Prism data with computed fields in a single request. No scraping infrastructure to build or maintain.

Example Request

# GET /v1/prism/leads: 50 credits per call. Cache hits are free and failed calls are refunded.
# Check the price first for 0 credits: add dry_run=1 to the query. Nothing is fetched or charged.
# --max-time 60: the API's own time limit for this endpoint.
# --retry 3: retries timeouts, 429 and 5xx, honoring Retry-After.
# -o response.json keeps only the final attempt's body.
# One Idempotency-Key per request, reused on every retry, so a retried call is never charged twice.
IDEMPOTENCY_KEY=$(od -An -N16 -tx1 /dev/urandom | tr -d ' \n')
curl -sS --max-time 60 --retry 3 -o response.json \
  -H "x-api-key: YOUR_API_KEY" \
  -H "Idempotency-Key: $IDEMPOTENCY_KEY" \
  "https://www.socialcrawl.dev/v1/prism/leads?competitor=notion&product_category=project+management&freshness=30d" && cat response.json
# GET /v1/prism/leads: 50 credits per call. Cache hits are free and failed calls are refunded.
# Check the price first for 0 credits: add dry_run=1 to the query. Nothing is fetched or charged.
import os
import random
import time
import uuid

import requests

API_KEY = os.environ.get("SOCIALCRAWL_API_KEY", "YOUR_API_KEY")
TIMEOUT_S = 60  # the API's own time limit for this endpoint.
MAX_RETRIES = 3
URL = "https://www.socialcrawl.dev/v1/prism/leads"


def backoff(attempt):
    # Exponential backoff with jitter: about 1 s, 2 s, then 4 s.
    return 2 ** attempt * (0.5 + random.random() / 2)


def socialcrawl(params):
    # One Idempotency-Key per request, reused on every retry, so a retried call is never charged twice.
    idempotency_key = str(uuid.uuid4())
    for attempt in range(MAX_RETRIES + 1):
        try:
            res = requests.get(
                URL,
                params=params,
                headers={"x-api-key": API_KEY, "Idempotency-Key": idempotency_key},
                timeout=TIMEOUT_S,
            )
            body = res.json()
        except (requests.RequestException, ValueError):
            # A timeout, a dropped connection or a non-JSON gateway page: retry with the same key.
            if attempt == MAX_RETRIES:
                raise
            time.sleep(backoff(attempt))
            continue
        if body["success"]:
            return body
        error = body["error"]
        # Branch on error["type"], never on the message text.
        if error["type"] == "RESOURCE_NOT_FOUND":
            return None  # refunded: nothing to read
        retry_after = res.headers.get("Retry-After")
        # SERVICE_UNAVAILABLE without Retry-After is a withdrawn endpoint: permanent.
        permanent = error["type"] == "SERVICE_UNAVAILABLE" and retry_after is None
        if not error.get("retryable") or permanent or attempt == MAX_RETRIES:
            raise RuntimeError(f"{error['type']}: {error['message']} (request_id {body['request_id']})")
        # Retry-After (seconds) wins; otherwise back off.
        time.sleep(float(retry_after) if retry_after else backoff(attempt))


params = {
    "competitor": "notion",
    "product_category": "project management",
    "freshness": "30d",
}
body = socialcrawl(params)
if body is not None:
    print(body["data"])
// GET /v1/prism/leads: 50 credits per call. Cache hits are free and failed calls are refunded.
// Check the price first for 0 credits: add dry_run=1 to the query. Nothing is fetched or charged.
const API_KEY = process.env.SOCIALCRAWL_API_KEY ?? "YOUR_API_KEY";
const TIMEOUT_MS = 60_000; // the API's own time limit for this endpoint.
const MAX_RETRIES = 3;

type Page = { next_cursor: string | null; has_more: boolean };
type SocialCrawlResponse =
  | { success: true; data: any; pagination?: Page; credits_used: number; request_id: string }
  | { success: false; error: { type: string; message: string; retryable: boolean }; request_id: string };

const sleep = (ms: number) => new Promise((resolve) => setTimeout(resolve, ms));
// Exponential backoff with jitter: about 1 s, 2 s, then 4 s.
const backoffMs = (attempt: number) => 2 ** attempt * 1000 * (0.5 + Math.random() / 2);

async function socialcrawl(url: URL) {
  // One Idempotency-Key per request, reused on every retry, so a retried call is never charged twice.
  const idempotencyKey = crypto.randomUUID();
  for (let attempt = 0; ; attempt++) {
    let res: Response;
    let body: SocialCrawlResponse;
    try {
      res = await fetch(url, {
        headers: {
          "x-api-key": API_KEY,
          "Idempotency-Key": idempotencyKey,
        },
        signal: AbortSignal.timeout(TIMEOUT_MS),
      });
      body = (await res.json()) as SocialCrawlResponse;
    } catch (error) {
      // A timeout, a dropped connection or a non-JSON gateway page: retry with the same key.
      if (attempt >= MAX_RETRIES) throw error;
      await sleep(backoffMs(attempt));
      continue;
    }
    if (body.success) return body;
    // Branch on error.type, never on the message text.
    if (body.error.type === "RESOURCE_NOT_FOUND") return null; // refunded: nothing to read
    const retryAfter = res.headers.get("Retry-After");
    // SERVICE_UNAVAILABLE without Retry-After is a withdrawn endpoint: permanent.
    const permanent = body.error.type === "SERVICE_UNAVAILABLE" && retryAfter === null;
    if (!body.error.retryable || permanent || attempt >= MAX_RETRIES) {
      throw new Error(`${body.error.type}: ${body.error.message} (request_id ${body.request_id})`);
    }
    // Retry-After (seconds) wins; otherwise back off.
    await sleep(retryAfter ? Number(retryAfter) * 1000 : backoffMs(attempt));
  }
}

const url = new URL("https://www.socialcrawl.dev/v1/prism/leads");
url.searchParams.set("competitor", "notion");
url.searchParams.set("product_category", "project management");
url.searchParams.set("freshness", "30d");

const body = await socialcrawl(url);
if (body) console.log(body.data);

Parameters

ParameterRequiredDescription
competitorYesThe competitor/product to mine alternative-seeking conversations for (≤80 chars).
product_categoryNoOptional disambiguator appended to the social queries to cut cross-domain noise (e.g. 'project management').
freshnessNoRecency floor. Nd/Nw/Nm (e.g. 30d) or an ISO date. Default 30d.
includeNoSet `comments` to attach top-thread Reddit comments to the top leads.
limitNoMax leads in the fused feed (1-100, default 50).
offerNoWhat you sell, in one or two plain sentences (max 300 chars). Used to judge whether each author would plausibly be helped by it (intent.fits_offer). Default: 'alternatives to {competitor}'.
Example Response

What does the Prism Leads API return?

Every response follows one unified schema. Here is a real, unmodified response body, so you can see the exact fields you get back before spending a credit.

Example response
{
  "success": true,
  "platform": "instagram",
  "endpoint": "/v1/instagram/engagement",
  "data": {
    "engagement_rate_percentages": 38.33,
    "recent_posts": 12,
    "followers": 87608035,
    "comments": 528912,
    "likes": 33049046,
    "recent_posts_explanation": "Statistics based on the last 12 posts",
    "id_user": "2278169415",
    "username": "mrbeast",
    "is_private": false,
    "posts_details": [
      {
        "likes": 5636982,
        "comments": 69484,
        "taken_at": 1781457954,
        "datetime": "2026-06-14 20:25:54",
        "hours_since_post": 461,
        "time_ago": "19 days ago",
        "likes_per_hour": 12228,
        "comments_per_hour": 151
      },
      {
        "likes": 20000768,
        "comments": 223510,
        "taken_at": 1732824650,
        "datetime": "2024-11-28 23:10:50",
        "hours_since_post": 13971,
        "time_ago": "2 years ago",
        "likes_per_hour": 1432,
        "comments_per_hour": 16
      },
      {
        "likes": 929226,
        "comments": 30633,
        "taken_at": 1782232475,
        "datetime": "2026-06-23 19:34:35",
        "hours_since_post": 246,
        "time_ago": "10 days ago",
        "likes_per_hour": 3777,
        "comments_per_hour": 125
      },
      {
        "likes": 487761,
        "comments": 22482,
        "taken_at": 1781799425,
        "datetime": "2026-06-18 19:17:05",
        "hours_since_post": 366,
        "time_ago": "15 days ago",
        "likes_per_hour": 1333,
        "comments_per_hour": 61
      },
      {
        "likes": 712265,
        "comments": 15716,
        "taken_at": 1781366405,
        "datetime": "2026-06-13 19:00:05",
        "hours_since_post": 487,
        "time_ago": "20 days ago",
        "likes_per_hour": 1463,
        "comments_per_hour": 32
      },
      {
        "likes": 1475116,
        "comments": 35386,
        "taken_at": 1781277094,
        "datetime": "2026-06-12 18:11:34",
        "hours_since_post": 512,
        "time_ago": "21 days ago",
        "likes_per_hour": 2881,
        "comments_per_hour": 69
      },
      {
        "likes": 1108220,
        "comments": 26632,
        "taken_at": 1780160249,
        "datetime": "2026-05-30 19:57:29",
        "hours_since_post": 822,
        "time_ago": "1 months ago",
        "likes_per_hour": 1348,
        "comments_per_hour": 32
      },
      {
        "likes": 542948,
        "comments": 28476,
        "taken_at": 1779375582,
        "datetime": "2026-05-21 17:59:42",
        "hours_since_post": 1040,
        "time_ago": "1 months ago",
        "likes_per_hour": 522,
        "comments_per_hour": 27
      },
      {
        "likes": 698514,
        "comments": 24401,
        "taken_at": 1779120014,
        "datetime": "2026-05-18 19:00:14",
        "hours_since_post": 1111,
        "time_ago": "2 months ago",
        "likes_per_hour": 629,
        "comments_per_hour": 22
      },
      {
        "likes": 468000,
        "comments": 13548,
        "taken_at": 1778947209,
        "datetime": "2026-05-16 19:00:09",
        "hours_since_post": 1159,
        "time_ago": "2 months ago",
        "likes_per_hour": 404,
        "comments_per_hour": 12
      },
      {
        "likes": 526594,
        "comments": 24411,
        "taken_at": 1777737719,
        "datetime": "2026-05-02 19:01:59",
        "hours_since_post": 1495,
        "time_ago": "2 months ago",
        "likes_per_hour": 352,
        "comments_per_hour": 16
      },
      {
        "likes": 462652,
        "comments": 14233,
        "taken_at": 1777580305,
        "datetime": "2026-04-30 23:18:25",
        "hours_since_post": 1538,
        "time_ago": "2 months ago",
        "likes_per_hour": 301,
        "comments_per_hour": 9
      }
    ]
  },
  "credits_used": 5,
  "credits_remaining": 9999,
  "request_id": "req-8Kq2ZmR4vT9xLb3P",
  "cached": false,
  "redacted": true
}

Example captured from the Instagram API. Every SocialCrawl endpoint returns this same unified schema, so your Prism Leads response has the same fields.

API Details

How does the Prism Leads API work?

Send a GET request with your API key and get back clean, structured JSON in our unified schema. Supported computed fields are populated when the source provides the required inputs.

Method

GET

Response

JSON

Why SocialCrawl

Why use SocialCrawl for Prism Leads data?

We handle the complexity of Prism data extraction so you can focus on building. Unified schema, AI enrichment, and zero platform logic in your code.

Developer First

How do you scrape social media data in seconds?

The fastest social media scraping API for developers. Scrape profiles, posts, comments, and analytics from 69 platforms covering 10B+ monthly active users.

One schema, every platform

Query 69 platforms with identical response structures. Write your integration once.

Computed fields, not just scraped

When an endpoint supports these metrics and the source provides the required inputs, the normalized record includes engagement_rate, estimated_reach, content_category, and language. Ready to use.

See your data before you code

Visual Data Explorer. Paste any URL, get rich result cards, sortable tables, CSV export.

import requests

response = requests.get(
    'https://www.socialcrawl.dev/v1/tiktok/profile',
    params={'handle': 'charlidamelio'},
    headers={'x-api-key': 'sc_YOUR_API_KEY'}
)
data = response.json()
[ .JSON ]
{
  "success": true,
  "platform": "tiktok",
  "data": {
    "author": {
      "username": "charlidamelio",
      "followers": 152400000
    },
    "engagement": {
      "likes": 12400000000,
      "engagement_rate": 0.087
    },
    "metadata": {
      "language": "en",
      "content_category": "lifestyle"
    }
  }
}
+ 69 platforms
FAQ

Have a question? We got answers

Find answers to frequently asked questions about SocialCrawl's API, pricing, and capabilities.

Contact us
What is the SocialCrawl Lead Generation API (Prism Leads)?
GET /v1/prism/leads takes a competitor name and returns a ranked feed of public conversations where people ask for alternatives to it or say they are switching away. It fans out across social and web sources and folds the intent signals into one scored list, so you skip building the search-and-rank pipeline yourself.
What input does the leads endpoint need?
competitor is the only required parameter. Optionally pass product_category to disambiguate the space, freshness to bias toward recent posts, limit to cap the feed size, and include to toggle which source legs run.
How is the feed ranked?
Each conversation is scored on how clearly it signals switching or alternative-seeking intent, then ranked so the strongest leads sit at the top. The response carries the source link for every item, so your team can act on the original post.
How much does a leads call cost?
Each call is a flat 50 credits covering every source leg and the ranking. New accounts get 100 free credits with no credit card. If a strict majority of the legs fail, part of the cost is refunded automatically, and if all legs fail the full 50 credits come back.
Why use leads instead of running competitor searches myself?
One call replaces the multi-source search, dedupe, intent-scoring, and ranking you would otherwise wire together by hand. You point it at a competitor and get back people already signaling they want out, ranked by intent, rather than a raw keyword dump.

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