Prism Leads API
Returns a ranked feed of public posts and comments where people ask for alternatives to a competitor or say they are switching away from it.
GET /v1/prism/leadsLast updated October 2026Maintained by the SocialCrawl team
When to use the Prism Leads API
Use it to find buying-intent conversations without writing and scoring your own searches across the web, Reddit, and Hacker News.
From the API reference
Runs three exact-intent phrases ('alternative to X', 'X vs', 'switching from X') through content_analysis search in parallel, plus a Reddit (sort=new) and a Hacker News leg, then dedupes them into one feed. Since methodology leads/2 the ranking is judged: an AI classifier reads each candidate and answers five narrow questions (what the author is doing, whether the row is about the competitor product rather than a namesake, whether the author is a vendor, whether your offer would help them, how urgent the need is), and code combines those answers with recency and engagement into lead_score = (0.35 x P(asking, comparing or switching) + 0.20 x P(fits offer) + 0.15 x urgency/3 + 0.15 x recency + 0.15 x engagement) x P(about) x (1 - P(vendor)). Each lead carries intent { label, probabilities, about, seller, fits_offer, urgency, confidence } and lead_score; the label reads 'uncertain' when the classifier has no clear winner. Rows with P(about) below 0.3 (the snowflake on a Christmas jumper) are removed and their URLs listed in dropped_ids. The keyword intent_score and phrase_matched from leads-v1 are still on every row, and if the classifier is unavailable the feed falls back to that keyword order with _warnings: ['intent_unavailable'], intent: null and lead_score: null ('intent_partial' when only some rows could be judged). Conversation-level intent only: page-level matching, no author PII harvesting (web leads carry no handle by design, and no handle is sent to the classifier). Coverage spine is the three CA legs and does not depend on the classifier: <0.5 succeed → 50% refund; all five legs fail → full refund. Registers cleanly for a recurring-lead-feed monitor.
Searching 69 platforms in parallel
What can you do with the Leads API?
The Leads endpoint gives you structured Prism data with computed fields in a single request. No scraping infrastructure to build or maintain.
Example Request
# GET /v1/prism/leads: 50 credits per call. Cache hits are free and failed calls are refunded.
# Check the price first for 0 credits: add dry_run=1 to the query. Nothing is fetched or charged.
# --max-time 60: the API's own time limit for this endpoint.
# --retry 3: retries timeouts, 429 and 5xx, honoring Retry-After.
# -o response.json keeps only the final attempt's body.
# One Idempotency-Key per request, reused on every retry, so a retried call is never charged twice.
IDEMPOTENCY_KEY=$(od -An -N16 -tx1 /dev/urandom | tr -d ' \n')
curl -sS --max-time 60 --retry 3 -o response.json \
-H "x-api-key: YOUR_API_KEY" \
-H "Idempotency-Key: $IDEMPOTENCY_KEY" \
"https://www.socialcrawl.dev/v1/prism/leads?competitor=notion&product_category=project+management&freshness=30d" && cat response.json# GET /v1/prism/leads: 50 credits per call. Cache hits are free and failed calls are refunded.
# Check the price first for 0 credits: add dry_run=1 to the query. Nothing is fetched or charged.
import os
import random
import time
import uuid
import requests
API_KEY = os.environ.get("SOCIALCRAWL_API_KEY", "YOUR_API_KEY")
TIMEOUT_S = 60 # the API's own time limit for this endpoint.
MAX_RETRIES = 3
URL = "https://www.socialcrawl.dev/v1/prism/leads"
def backoff(attempt):
# Exponential backoff with jitter: about 1 s, 2 s, then 4 s.
return 2 ** attempt * (0.5 + random.random() / 2)
def socialcrawl(params):
# One Idempotency-Key per request, reused on every retry, so a retried call is never charged twice.
idempotency_key = str(uuid.uuid4())
for attempt in range(MAX_RETRIES + 1):
try:
res = requests.get(
URL,
params=params,
headers={"x-api-key": API_KEY, "Idempotency-Key": idempotency_key},
timeout=TIMEOUT_S,
)
body = res.json()
except (requests.RequestException, ValueError):
# A timeout, a dropped connection or a non-JSON gateway page: retry with the same key.
if attempt == MAX_RETRIES:
raise
time.sleep(backoff(attempt))
continue
if body["success"]:
return body
error = body["error"]
# Branch on error["type"], never on the message text.
if error["type"] == "RESOURCE_NOT_FOUND":
return None # refunded: nothing to read
retry_after = res.headers.get("Retry-After")
# SERVICE_UNAVAILABLE without Retry-After is a withdrawn endpoint: permanent.
permanent = error["type"] == "SERVICE_UNAVAILABLE" and retry_after is None
if not error.get("retryable") or permanent or attempt == MAX_RETRIES:
raise RuntimeError(f"{error['type']}: {error['message']} (request_id {body['request_id']})")
# Retry-After (seconds) wins; otherwise back off.
time.sleep(float(retry_after) if retry_after else backoff(attempt))
params = {
"competitor": "notion",
"product_category": "project management",
"freshness": "30d",
}
body = socialcrawl(params)
if body is not None:
print(body["data"])// GET /v1/prism/leads: 50 credits per call. Cache hits are free and failed calls are refunded.
// Check the price first for 0 credits: add dry_run=1 to the query. Nothing is fetched or charged.
const API_KEY = process.env.SOCIALCRAWL_API_KEY ?? "YOUR_API_KEY";
const TIMEOUT_MS = 60_000; // the API's own time limit for this endpoint.
const MAX_RETRIES = 3;
type Page = { next_cursor: string | null; has_more: boolean };
type SocialCrawlResponse =
| { success: true; data: any; pagination?: Page; credits_used: number; request_id: string }
| { success: false; error: { type: string; message: string; retryable: boolean }; request_id: string };
const sleep = (ms: number) => new Promise((resolve) => setTimeout(resolve, ms));
// Exponential backoff with jitter: about 1 s, 2 s, then 4 s.
const backoffMs = (attempt: number) => 2 ** attempt * 1000 * (0.5 + Math.random() / 2);
async function socialcrawl(url: URL) {
// One Idempotency-Key per request, reused on every retry, so a retried call is never charged twice.
const idempotencyKey = crypto.randomUUID();
for (let attempt = 0; ; attempt++) {
let res: Response;
let body: SocialCrawlResponse;
try {
res = await fetch(url, {
headers: {
"x-api-key": API_KEY,
"Idempotency-Key": idempotencyKey,
},
signal: AbortSignal.timeout(TIMEOUT_MS),
});
body = (await res.json()) as SocialCrawlResponse;
} catch (error) {
// A timeout, a dropped connection or a non-JSON gateway page: retry with the same key.
if (attempt >= MAX_RETRIES) throw error;
await sleep(backoffMs(attempt));
continue;
}
if (body.success) return body;
// Branch on error.type, never on the message text.
if (body.error.type === "RESOURCE_NOT_FOUND") return null; // refunded: nothing to read
const retryAfter = res.headers.get("Retry-After");
// SERVICE_UNAVAILABLE without Retry-After is a withdrawn endpoint: permanent.
const permanent = body.error.type === "SERVICE_UNAVAILABLE" && retryAfter === null;
if (!body.error.retryable || permanent || attempt >= MAX_RETRIES) {
throw new Error(`${body.error.type}: ${body.error.message} (request_id ${body.request_id})`);
}
// Retry-After (seconds) wins; otherwise back off.
await sleep(retryAfter ? Number(retryAfter) * 1000 : backoffMs(attempt));
}
}
const url = new URL("https://www.socialcrawl.dev/v1/prism/leads");
url.searchParams.set("competitor", "notion");
url.searchParams.set("product_category", "project management");
url.searchParams.set("freshness", "30d");
const body = await socialcrawl(url);
if (body) console.log(body.data);Parameters
| Parameter | Required | Description |
|---|---|---|
| competitor | Yes | The competitor/product to mine alternative-seeking conversations for (≤80 chars). |
| product_category | No | Optional disambiguator appended to the social queries to cut cross-domain noise (e.g. 'project management'). |
| freshness | No | Recency floor. Nd/Nw/Nm (e.g. 30d) or an ISO date. Default 30d. |
| include | No | Set `comments` to attach top-thread Reddit comments to the top leads. |
| limit | No | Max leads in the fused feed (1-100, default 50). |
| offer | No | What you sell, in one or two plain sentences (max 300 chars). Used to judge whether each author would plausibly be helped by it (intent.fits_offer). Default: 'alternatives to {competitor}'. |
What does the Prism Leads API return?
Every response follows one unified schema. Here is a real, unmodified response body, so you can see the exact fields you get back before spending a credit.
Example response
{
"success": true,
"platform": "instagram",
"endpoint": "/v1/instagram/engagement",
"data": {
"engagement_rate_percentages": 38.33,
"recent_posts": 12,
"followers": 87608035,
"comments": 528912,
"likes": 33049046,
"recent_posts_explanation": "Statistics based on the last 12 posts",
"id_user": "2278169415",
"username": "mrbeast",
"is_private": false,
"posts_details": [
{
"likes": 5636982,
"comments": 69484,
"taken_at": 1781457954,
"datetime": "2026-06-14 20:25:54",
"hours_since_post": 461,
"time_ago": "19 days ago",
"likes_per_hour": 12228,
"comments_per_hour": 151
},
{
"likes": 20000768,
"comments": 223510,
"taken_at": 1732824650,
"datetime": "2024-11-28 23:10:50",
"hours_since_post": 13971,
"time_ago": "2 years ago",
"likes_per_hour": 1432,
"comments_per_hour": 16
},
{
"likes": 929226,
"comments": 30633,
"taken_at": 1782232475,
"datetime": "2026-06-23 19:34:35",
"hours_since_post": 246,
"time_ago": "10 days ago",
"likes_per_hour": 3777,
"comments_per_hour": 125
},
{
"likes": 487761,
"comments": 22482,
"taken_at": 1781799425,
"datetime": "2026-06-18 19:17:05",
"hours_since_post": 366,
"time_ago": "15 days ago",
"likes_per_hour": 1333,
"comments_per_hour": 61
},
{
"likes": 712265,
"comments": 15716,
"taken_at": 1781366405,
"datetime": "2026-06-13 19:00:05",
"hours_since_post": 487,
"time_ago": "20 days ago",
"likes_per_hour": 1463,
"comments_per_hour": 32
},
{
"likes": 1475116,
"comments": 35386,
"taken_at": 1781277094,
"datetime": "2026-06-12 18:11:34",
"hours_since_post": 512,
"time_ago": "21 days ago",
"likes_per_hour": 2881,
"comments_per_hour": 69
},
{
"likes": 1108220,
"comments": 26632,
"taken_at": 1780160249,
"datetime": "2026-05-30 19:57:29",
"hours_since_post": 822,
"time_ago": "1 months ago",
"likes_per_hour": 1348,
"comments_per_hour": 32
},
{
"likes": 542948,
"comments": 28476,
"taken_at": 1779375582,
"datetime": "2026-05-21 17:59:42",
"hours_since_post": 1040,
"time_ago": "1 months ago",
"likes_per_hour": 522,
"comments_per_hour": 27
},
{
"likes": 698514,
"comments": 24401,
"taken_at": 1779120014,
"datetime": "2026-05-18 19:00:14",
"hours_since_post": 1111,
"time_ago": "2 months ago",
"likes_per_hour": 629,
"comments_per_hour": 22
},
{
"likes": 468000,
"comments": 13548,
"taken_at": 1778947209,
"datetime": "2026-05-16 19:00:09",
"hours_since_post": 1159,
"time_ago": "2 months ago",
"likes_per_hour": 404,
"comments_per_hour": 12
},
{
"likes": 526594,
"comments": 24411,
"taken_at": 1777737719,
"datetime": "2026-05-02 19:01:59",
"hours_since_post": 1495,
"time_ago": "2 months ago",
"likes_per_hour": 352,
"comments_per_hour": 16
},
{
"likes": 462652,
"comments": 14233,
"taken_at": 1777580305,
"datetime": "2026-04-30 23:18:25",
"hours_since_post": 1538,
"time_ago": "2 months ago",
"likes_per_hour": 301,
"comments_per_hour": 9
}
]
},
"credits_used": 5,
"credits_remaining": 9999,
"request_id": "req-8Kq2ZmR4vT9xLb3P",
"cached": false,
"redacted": true
}Example captured from the Instagram API. Every SocialCrawl endpoint returns this same unified schema, so your Prism Leads response has the same fields.
How does the Prism Leads API work?
Send a GET request with your API key and get back clean, structured JSON in our unified schema. Supported computed fields are populated when the source provides the required inputs.
Method
GET
Response
JSON
How do you scrape social media data in seconds?
The fastest social media scraping API for developers. Scrape profiles, posts, comments, and analytics from 69 platforms covering 10B+ monthly active users.
One schema, every platform
Query 69 platforms with identical response structures. Write your integration once.
Computed fields, not just scraped
When an endpoint supports these metrics and the source provides the required inputs, the normalized record includes engagement_rate, estimated_reach, content_category, and language. Ready to use.
See your data before you code
Visual Data Explorer. Paste any URL, get rich result cards, sortable tables, CSV export.
import requests
response = requests.get(
'https://www.socialcrawl.dev/v1/tiktok/profile',
params={'handle': 'charlidamelio'},
headers={'x-api-key': 'sc_YOUR_API_KEY'}
)
data = response.json(){
"success": true,
"platform": "tiktok",
"data": {
"author": {
"username": "charlidamelio",
"followers": 152400000
},
"engagement": {
"likes": 12400000000,
"engagement_rate": 0.087
},
"metadata": {
"language": "en",
"content_category": "lifestyle"
}
}
}Have a question? We got answers
Find answers to frequently asked questions about SocialCrawl's API, pricing, and capabilities.
Contact usWhat is the SocialCrawl Lead Generation API (Prism Leads)?
What input does the leads endpoint need?
How is the feed ranked?
How much does a leads call cost?
Why use leads instead of running competitor searches myself?
Ask AI about SocialCrawl
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