Hashtag Trends
What are the best hashtags for Instagram?
As of 2026-07-16, the most-used hashtag across top Instagram Reels is #viral, appearing on 30.8% of the 224 reels SocialCrawl sampled across 8 broad discovery hashtags.
Last updated July 16, 2026
The numbers, right now
Last updated July 16, 2026
#viral
Top hashtag
30.8%
Share of trending
224
Videos sampled
Live top 10
| Rank | Hashtag | % of trending videos | Views |
|---|---|---|---|
| 1 | #viral | 30.8% | 1,390,108 |
| 2 | #reels | 21.4% | 370,147 |
| 3 | #explore | 21.4% | 318,476 |
| 4 | #fyp | 18.8% | 517,973 |
| 5 | 18.8% | 437,514 | |
| 6 | #love | 14.7% | 899,265 |
| 7 | #trending | 12.5% | 982,484 |
| 8 | #fashion | 12.1% | 559,751 |
| 9 | #photography | 11.6% | 85,910 |
| 10 | #explorepage | 9.8% | 780,081 |
How we compute this
We sample the top Instagram Reels for 8 broad discovery hashtags via /v1/instagram/search/hashtag (media_type=reels), extract every hashtag from the captions of 224 reels, and rank them by how many reels use each, tie-broken by total views. Recomputed on a regular cadence.
- Source endpoints
- /v1/instagram/search/hashtag
- Sample size
- 224
- Computed
- 2026-07-16
Run this yourself
One API call returns the same live feed we sampled. Drop in your key and go.
curl "https://www.socialcrawl.dev/v1/instagram/search/hashtag?region=US" \
-H "x-api-key: sc_your_api_key_here"FAQ
Have a question? We got answers
Find answers to frequently asked questions about SocialCrawl's API, pricing, and capabilities.
Contact usWhat are the best hashtags for Instagram right now?
As of 2026-07-16, #viral leads, appearing on 30.8% of the 224 top Reels we sampled. The full live top 10 is in the table on this page, recomputed regularly.
How many hashtags should I use on an Instagram post?
Three to five focused hashtags usually beat stuffing thirty into the caption. Mix one or two broad discovery tags with a few that match your niche so the right audience finds the post.
Do hashtags still work on Instagram in 2026?
Yes. Hashtags help Instagram categorize a Reel and surface it in search and Explore, though watch time and saves now weigh more heavily in reach than they once did.
How does SocialCrawl compute these Instagram hashtags?
We pull the top Reels for several broad discovery hashtags via one API call each, extract the hashtags from every caption, and rank them by how many Reels use each. The number and date on this page come straight from that snapshot.
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