Hashtag Trends
What are the best hashtags for Instagram?
As of 2026-06-27, the most-used hashtag across top Instagram Reels is #viral, appearing on 30% of the 80 reels SocialCrawl sampled across 8 broad discovery hashtags.
Last updated June 27, 2026
The numbers, right now
#viral
Top hashtag
30%
Share of trending
80
Videos sampled
Live top 10
| Rank | Hashtag | % of trending videos | Views |
|---|---|---|---|
| 1 | #viral | 30.0% | 16,332,211 |
| 2 | #reels | 26.3% | 35,071,842 |
| 3 | #explore | 25.0% | 8,852,364 |
| 4 | 21.3% | 15,328,270 | |
| 5 | #trending | 20.0% | 8,586,944 |
| 6 | #love | 17.5% | 4,887,407 |
| 7 | #instagood | 16.3% | 7,944,209 |
| 8 | #food | 12.5% | 5,277,367 |
| 9 | #fyp | 11.3% | 7,897,192 |
| 10 | #reelsinstagram | 7.5% | 5,071,922 |
How we compute this
We sample the top Instagram Reels for 8 broad discovery hashtags via /v1/instagram/search/hashtag (media_type=reels), extract every hashtag from the captions of 80 reels, and rank them by how many reels use each, tie-broken by total views. Recomputed on a regular cadence.
- Source endpoints
- /v1/instagram/search/hashtag
- Sample size
- 80
- Computed
- 2026-06-27
Run this yourself
One API call returns the same live feed we sampled. Drop in your key and go.
curl "https://www.socialcrawl.dev/v1/instagram/search/hashtag?region=US" \
-H "x-api-key: sc_your_api_key_here"FAQ
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