Hashtag Trends
What are the best hashtags for Instagram?
As of 2026-07-16, the most-used hashtag across top Instagram Reels is #viral, appearing on 30.8% of the 224 reels SocialCrawl sampled across 8 broad discovery hashtags.
Last updated July 16, 2026
The numbers, right now
Last updated July 16, 2026
#viral
Top hashtag
30.8%
Share of trending
224
Videos sampled
Live top 10
| Rank | Hashtag | % of trending videos | Views |
|---|---|---|---|
| 1 | #viral | 30.8% | 1,390,108 |
| 2 | #reels | 21.4% | 370,147 |
| 3 | #explore | 21.4% | 318,476 |
| 4 | #fyp | 18.8% | 517,973 |
| 5 | 18.8% | 437,514 | |
| 6 | #love | 14.7% | 899,265 |
| 7 | #trending | 12.5% | 982,484 |
| 8 | #fashion | 12.1% | 559,751 |
| 9 | #photography | 11.6% | 85,910 |
| 10 | #explorepage | 9.8% | 780,081 |
How we compute this
We sample the top Instagram Reels for 8 broad discovery hashtags via /v1/instagram/search/hashtag (media_type=reels), extract every hashtag from the captions of 224 reels, and rank them by how many reels use each, tie-broken by total views. Recomputed on a regular cadence.
- Source endpoints
- /v1/instagram/search/hashtag
- Sample size
- 224
- Computed
- 2026-07-16
Run this yourself
One API call returns the same live feed we sampled. Drop in your key and go.
curl "https://www.socialcrawl.dev/v1/instagram/search/hashtag?region=US" \
-H "x-api-key: sc_your_api_key_here"FAQ
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