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H&M Categories API

Scrape H&M Categories data with one API call. Returns H&M's website navigation tree: department nodes with child categories, hrefs, and tracking labels. The upstream has no language parameter; the dump is the US tree (/en_us/ hrefs). This is reference taxonomy, not a product listing.

Last updated October 2026Maintained by the SocialCrawl team

Returns H&M's website navigation tree: departments, child categories, and hrefs.

Use it as reference taxonomy. It is not a product listing and has no language parameter (US tree).

Searching 68 platforms in parallel

·TikTok logoTikTok·Instagram logoInstagram·YouTube logoYouTube·Facebook logoFacebook·X logoX·LinkedIn logoLinkedIn·Reddit logoReddit·Threads logoThreads·Pinterest logoPinterest·Twitch logoTwitch·Truth Social logoTruth Social·Snapchat logoSnapchat·Kick logoKick·Bluesky logoBluesky·Kwai logoKwai·Rumble logoRumble·Spotify logoSpotify·Apple Music logoApple Music·TikTok Shop logoTikTok Shop·Amazon Shop logoAmazon Shop·Google Shopping logoGoogle Shopping·Trustpilot logoTrustpilot·TripAdvisor logoTripAdvisor·Yelp logoYelp·Linktree logoLinktree·Komi logoKomi·Pillar logoPillar·lnk.bio logolnk.bio·Facebook Ads logoFacebook Ads·Google Ads logoGoogle Ads·LinkedIn Ads logoLinkedIn Ads·Google Search logoGoogle Search·Google News logoGoogle News·Finance logoFinance·Polymarket logoPolymarket·Tavily logoTavily·Hacker News logoHacker News·GitHub logoGitHub·Perplexity logoPerplexity·Naver logoNaver·Utility logoUtility·Universal Search logoUniversal Search
·TikTok logoTikTok·Instagram logoInstagram·YouTube logoYouTube·Facebook logoFacebook·X logoX·LinkedIn logoLinkedIn·Reddit logoReddit·Threads logoThreads·Pinterest logoPinterest·Twitch logoTwitch·Truth Social logoTruth Social·Snapchat logoSnapchat·Kick logoKick·Bluesky logoBluesky·Kwai logoKwai·Rumble logoRumble·Spotify logoSpotify·Apple Music logoApple Music·TikTok Shop logoTikTok Shop·Amazon Shop logoAmazon Shop·Google Shopping logoGoogle Shopping·Trustpilot logoTrustpilot·TripAdvisor logoTripAdvisor·Yelp logoYelp·Linktree logoLinktree·Komi logoKomi·Pillar logoPillar·lnk.bio logolnk.bio·Facebook Ads logoFacebook Ads·Google Ads logoGoogle Ads·LinkedIn Ads logoLinkedIn Ads·Google Search logoGoogle Search·Google News logoGoogle News·Finance logoFinance·Polymarket logoPolymarket·Tavily logoTavily·Hacker News logoHacker News·GitHub logoGitHub·Perplexity logoPerplexity·Naver logoNaver·Utility logoUtility·Universal Search logoUniversal Search
·TikTok logoTikTok·Instagram logoInstagram·YouTube logoYouTube·Facebook logoFacebook·X logoX·LinkedIn logoLinkedIn·Reddit logoReddit·Threads logoThreads·Pinterest logoPinterest·Twitch logoTwitch·Truth Social logoTruth Social·Snapchat logoSnapchat·Kick logoKick·Bluesky logoBluesky·Kwai logoKwai·Rumble logoRumble·Spotify logoSpotify·Apple Music logoApple Music·TikTok Shop logoTikTok Shop·Amazon Shop logoAmazon Shop·Google Shopping logoGoogle Shopping·Trustpilot logoTrustpilot·TripAdvisor logoTripAdvisor·Yelp logoYelp·Linktree logoLinktree·Komi logoKomi·Pillar logoPillar·lnk.bio logolnk.bio·Facebook Ads logoFacebook Ads·Google Ads logoGoogle Ads·LinkedIn Ads logoLinkedIn Ads·Google Search logoGoogle Search·Google News logoGoogle News·Finance logoFinance·Polymarket logoPolymarket·Tavily logoTavily·Hacker News logoHacker News·GitHub logoGitHub·Perplexity logoPerplexity·Naver logoNaver·Utility logoUtility·Universal Search logoUniversal Search
·TikTok logoTikTok·Instagram logoInstagram·YouTube logoYouTube·Facebook logoFacebook·X logoX·LinkedIn logoLinkedIn·Reddit logoReddit·Threads logoThreads·Pinterest logoPinterest·Twitch logoTwitch·Truth Social logoTruth Social·Snapchat logoSnapchat·Kick logoKick·Bluesky logoBluesky·Kwai logoKwai·Rumble logoRumble·Spotify logoSpotify·Apple Music logoApple Music·TikTok Shop logoTikTok Shop·Amazon Shop logoAmazon Shop·Google Shopping logoGoogle Shopping·Trustpilot logoTrustpilot·TripAdvisor logoTripAdvisor·Yelp logoYelp·Linktree logoLinktree·Komi logoKomi·Pillar logoPillar·lnk.bio logolnk.bio·Facebook Ads logoFacebook Ads·Google Ads logoGoogle Ads·LinkedIn Ads logoLinkedIn Ads·Google Search logoGoogle Search·Google News logoGoogle News·Finance logoFinance·Polymarket logoPolymarket·Tavily logoTavily·Hacker News logoHacker News·GitHub logoGitHub·Perplexity logoPerplexity·Naver logoNaver·Utility logoUtility·Universal Search logoUniversal Search
H&M API

What can you do with the Categories API?

The Categories endpoint gives you structured H&M data with computed fields in a single request. No scraping infrastructure to build or maintain.

Example Request

curl -H "x-api-key: YOUR_API_KEY" \
  "https://www.socialcrawl.dev/v1/hm/categories"
import requests

response = requests.get(
    "https://www.socialcrawl.dev/v1/hm/categories",
    headers={"x-api-key": "YOUR_API_KEY"},
)

data = response.json()
const response = await fetch(
  "https://www.socialcrawl.dev/v1/hm/categories",
  {
    headers: { "x-api-key": "YOUR_API_KEY" },
  },
);

const data = await response.json();
Example Response

What does the H&M Categories API return?

Every response follows one unified schema. Here is a real, unmodified response body, so you can see the exact fields you get back before spending a credit.

Example response
{
  "success": true,
  "platform": "hm",
  "endpoint": "/v1/hm/categories",
  "data": {
    "menuItems": [
      {
        "nodeId": "ladies",
        "nodeName": "Women",
        "parentNodeId": "ladies",
        "departmentImage": "/content/dam/abtestdepartmentimages/Ladies1.png",
        "trackingLabel": "ladies",
        "trackingData": "/en_us/ladies.html",
        "inActive": false,
        "hideWebNav": false,
        "skipMenu": false,
        "href": "/en_us/women.html",
        "children": [
          {
            "nodeId": "ladies-new-arrivals",
            "nodeName": "New in",
            "parentNodeId": "ladies-new-arrivals",
            "trackingLabel": "new-arrivals",
            "trackingData": "/en_us/ladies/new-arrivals.html",
            "inActive": false,
            "hideWebNav": false,
            "skipMenu": true,
            "group": 1,
            "href": "/en_us/women/new-arrivals.html",
            "children": [
              {
                "nodeId": "ladies-new-arrivals-view-all",
                "nodeName": "View All",
                "parentNodeId": "ladies-new-arrivals-view-all",
                "trackingLabel": "view-all",
                "trackingData": "/en_us/ladies/new-arrivals/view-all.html",
                "inActive": false,
                "hideWebNav": false,
                "skipMenu": false,
                "href": "/en_us/women/new-arrivals/view-all.html"
              },
              {
                "nodeId": "ladies-new-arrivals-clothes",
                "nodeName": "Clothes",
                "parentNodeId": "ladies-new-arrivals-clothes",
                "trackingLabel": "clothes",
                "trackingData": "/en_us/ladies/new-arrivals/clothes.html",
                "inActive": false,
                "hideWebNav": false,
                "skipMenu": false,
                "href": "/en_us/women/new-arrivals/clothes.html"
              }
            ]
          },
          {
            "nodeId": "ladies-global-node-1",
            "nodeName": "The Gift Guide",
            "parentNodeId": "ladies-global-node-1",
            "trackingLabel": "global-node-1",
            "trackingData": "/en_us/ladies/global-node-1.html",
            "inActive": false,
            "hideWebNav": false,
            "skipMenu": true,
            "group": 1,
            "href": "/en_us/women/global-node-1.html"
          }
        ]
      },
      {
        "nodeId": "men",
        "nodeName": "Men",
        "parentNodeId": "men",
        "departmentImage": "/content/dam/abtestdepartmentimages/Men1.png",
        "trackingLabel": "men",
        "trackingData": "/en_us/men.html",
        "inActive": false,
        "hideWebNav": false,
        "skipMenu": false,
        "href": "/en_us/men.html",
        "children": [
          {
            "nodeId": "men-new-arrivals",
            "nodeName": "New in",
            "parentNodeId": "men-new-arrivals",
            "trackingLabel": "new-arrivals",
            "trackingData": "/en_us/men/new-arrivals.html",
            "inActive": false,
            "hideWebNav": false,
            "skipMenu": true,
            "group": 1,
            "href": "/en_us/men/new-arrivals.html",
            "children": [
              {
                "nodeId": "men-new-arrivals-view-all",
                "nodeName": "View All",
                "parentNodeId": "men-new-arrivals-view-all",
                "trackingLabel": "view-all",
                "trackingData": "/en_us/men/new-arrivals/view-all.html",
                "inActive": false,
                "hideWebNav": false,
                "skipMenu": false,
                "href": "/en_us/men/new-arrivals/view-all.html"
              },
              {
                "nodeId": "men-new-arrivals-clothes",
                "nodeName": "Clothes",
                "parentNodeId": "men-new-arrivals-clothes",
                "trackingLabel": "clothes",
                "trackingData": "/en_us/men/new-arrivals/clothes.html",
                "inActive": false,
                "hideWebNav": false,
                "skipMenu": false,
                "href": "/en_us/men/new-arrivals/clothes.html"
              }
            ]
          },
          {
            "nodeId": "men-global-node-1",
            "nodeName": "Gift guide",
            "parentNodeId": "men-global-node-1",
            "trackingLabel": "global-node-1",
            "trackingData": "/en_us/men/global-node-1.html",
            "inActive": false,
            "hideWebNav": false,
            "skipMenu": false,
            "group": 1,
            "href": "/en_us/men/global-node-1.html"
          }
        ]
      }
    ],
    "serviceItems": {
      "numberOfVisibleServiceItems": 3,
      "links": [
        {
          "nodeId": "sustainability-hm",
          "nodeName": "Sustainability",
          "href": "/en_us/sustainability-hm.html",
          "openNewTab": true
        },
        {
          "nodeId": "sustainability-at-hm",
          "nodeName": "SECONDHAND & GARMENT CARE",
          "href": "/en_us/sustainability-at-hm.html",
          "openNewTab": true
        }
      ]
    },
    "siteStructure": [
      {
        "title": "Women",
        "path": "/en_us/ladies.html",
        "aliasPath": "/en_us/women.html",
        "trackingLabel": "ladies",
        "showChildrenInMegaMenu": true,
        "showOnlyInApp": false,
        "departmentImage": "/content/dam/abtestdepartmentimages/Ladies1.png",
        "inActive": false,
        "targetTemplate": "/apps/hm/templates/content/department",
        "targetPath": "/content/hmonline/en_us/ladies",
        "nodeName": "ladies",
        "children": [
          {
            "title": "New in",
            "path": "/en_us/ladies/new-arrivals.html",
            "aliasPath": "/en_us/women/new-arrivals.html",
            "trackingLabel": "new-arrivals",
            "targetTemplate": "/apps/hm/templates/content/subdepartment",
            "targetPath": "/content/hmonline/en_us/ladies/new-arrivals/view-all",
            "nodeName": "new-arrivals",
            "group": 1,
            "children": [
              {
                "title": "View All",
                "path": "/en_us/ladies/new-arrivals/view-all.html",
                "aliasPath": "/en_us/women/new-arrivals/view-all.html",
                "trackingLabel": "view-all",
                "targetTemplate": "/apps/hm/templates/content/subdepartment",
                "targetPath": "/content/hmonline/en_us/ladies/new-arrivals/view-all",
                "nodeName": "view-all",
                "children": [],
                "skipMenu": false
              },
              {
                "title": "Clothes",
                "path": "/en_us/ladies/new-arrivals/clothes.html",
                "aliasPath": "/en_us/women/new-arrivals/clothes.html",
                "trackingLabel": "clothes",
                "targetTemplate": "/apps/hm/templates/content/subdepartment",
                "targetPath": "/content/hmonline/en_us/ladies/new-arrivals/clothes",
                "nodeName": "clothes",
                "children": [],
                "skipMenu": false
              }
            ],
            "skipMenu": true
          },
          {
            "title": "The Gift Guide",
            "path": "/en_us/ladies/global-node-1.html",
            "aliasPath": "/en_us/women/global-node-1.html",
            "trackingLabel": "global-node-1",
            "targetTemplate": "/apps/hm/templates/content/editorialcampaignpage",
            "targetPath": "/content/hmonline/en_us/ladies/seasonal-trending/giftguide",
            "nodeName": "global-node-1",
            "group": 1,
            "children": [],
            "skipMenu": true
          }
        ]
      },
      {
        "title": "Men",
        "path": "/en_us/men.html",
        "aliasPath": "/en_us/men.html",
        "trackingLabel": "men",
        "showChildrenInMegaMenu": true,
        "showOnlyInApp": false,
        "departmentImage": "/content/dam/abtestdepartmentimages/Men1.png",
        "inActive": false,
        "targetTemplate": "/apps/hm/templates/content/department",
        "targetPath": "/content/hmonline/en_us/men",
        "nodeName": "men",
        "children": [
          {
            "title": "New in",
            "path": "/en_us/men/new-arrivals.html",
            "aliasPath": "/en_us/men/new-arrivals.html",
            "trackingLabel": "new-arrivals",
            "targetTemplate": "/apps/hm/templates/content/subdepartment",
            "targetPath": "/content/hmonline/en_us/men/new-arrivals/view-all",
            "nodeName": "new-arrivals",
            "group": 1,
            "children": [
              {
                "title": "View All",
                "path": "/en_us/men/new-arrivals/view-all.html",
                "aliasPath": "/en_us/men/new-arrivals/view-all.html",
                "trackingLabel": "view-all",
                "targetTemplate": "/apps/hm/templates/content/subdepartment",
                "targetPath": "/content/hmonline/en_us/men/new-arrivals/view-all",
                "nodeName": "view-all",
                "children": [],
                "skipMenu": false
              },
              {
                "title": "Clothes",
                "path": "/en_us/men/new-arrivals/clothes.html",
                "aliasPath": "/en_us/men/new-arrivals/clothes.html",
                "trackingLabel": "clothes",
                "targetTemplate": "/apps/hm/templates/content/subdepartment",
                "targetPath": "/content/hmonline/en_us/men/new-arrivals/clothes",
                "nodeName": "clothes",
                "children": [],
                "skipMenu": false
              }
            ],
            "skipMenu": true
          },
          {
            "title": "Gift guide",
            "path": "/en_us/men/global-node-1.html",
            "aliasPath": "/en_us/men/global-node-1.html",
            "trackingLabel": "global-node-1",
            "targetTemplate": "/apps/hm/templates/content/editorialcampaignpage",
            "targetPath": "/content/hmonline/en_us/men/seasonal-trending/giftguide",
            "nodeName": "global-node-1",
            "group": 1,
            "children": [],
            "skipMenu": false
          }
        ]
      }
    ]
  },
  "credits_used": 1,
  "request_id": "req_example000000",
  "cached": false,
  "credits_remaining": 9999,
  "source": "captured",
  "captured_at": "2026-10-02T12:54:12.086Z",
  "redacted": true
}

Live sample illustrating the unified response shape. Field values reflect the record you query.

API Details

How does the H&M Categories API work?

Send a GET request with your API key and get back clean, structured JSON in our unified schema. Supported computed fields are populated when the source provides the required inputs.

Method

GET

Response

JSON

Why SocialCrawl

Why use SocialCrawl for H&M Categories data?

We handle the complexity of H&M data extraction so you can focus on building. Unified schema, AI enrichment, and zero platform logic in your code.

Developer First

How do you scrape social media data in seconds?

The fastest social media scraping API for developers. Scrape profiles, posts, comments, and analytics from 68 platforms covering 10B+ monthly active users.

One schema, every platform

Query 68 platforms with identical response structures. Write your integration once.

Computed fields, not just scraped

When an endpoint supports these metrics and the source provides the required inputs, the normalized record includes engagement_rate, estimated_reach, content_category, and language. Ready to use.

See your data before you code

Visual Data Explorer. Paste any URL, get rich result cards, sortable tables, CSV export.

import requests

response = requests.get(
    'https://www.socialcrawl.dev/v1/tiktok/profile',
    params={'handle': 'charlidamelio'},
    headers={'x-api-key': 'sc_YOUR_API_KEY'}
)
data = response.json()
[ .JSON ]
{
  "success": true,
  "platform": "tiktok",
  "data": {
    "author": {
      "username": "charlidamelio",
      "followers": 152400000
    },
    "engagement": {
      "likes": 12400000000,
      "engagement_rate": 0.087
    },
    "metadata": {
      "language": "en",
      "content_category": "lifestyle"
    }
  }
}
+ 68 platforms

Ready to scrape H&M Categories data?

Get your API key and start pulling H&M data in under 60 seconds.

Start for free

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