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Creator Economics

How much do YouTubers make?

As of 2026-07-03, YouTube pays creators a net RPM of $1 to $10 per 1,000 views, so a million views is worth roughly $1,000 to $10,000. Across 290 recent videos from 10 large, well-known channels the median was 3 million views per video, worth about $12,986; a smaller creator scales down by their own view count.

Last updated July 3, 2026

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The numbers, right now

Last updated July 3, 2026

$4,000

Per million views

3,246,415

Median views / video

290

Videos sampled

What a YouTube video earns, by RPM scenario

ScenarioNet RPMPer videoPer million views
Conservative$1$3,246$1,000
Typical$4$12,986$4,000
Top creators$10$32,464$10,000

How we compute this

SocialCrawl reads the public view count for recent videos from a curated basket of well-known YouTube channels via the API endpoint /v1/youtube/channel/videos, pools them, and takes the median views per video. 290 videos from 10 channels were sampled on 2026-07-03. Earnings apply a net RPM band of $1 to $10 per 1,000 views (model version 2026-07-02), where net RPM is the creator payout after YouTube's 45% cut and non-monetized views. The band is sourced from Stan Store, How Much Does YouTube Pay Per View (2026) and cross-checked against Hootsuite and Nearstream. View counts are read live, never estimated; the RPM band is a cited assumption, not a computed value, so actual pay varies by niche, geography, and season.

Source endpoints
/v1/youtube/channel/videos
Sample size
290
Computed
2026-07-03

Run this yourself

One API call returns the same live feed we sampled. Drop in your key and go.

curl "https://www.socialcrawl.dev/v1/youtube/channel/videos?region=US" \
  -H "x-api-key: sc_your_api_key_here"
FAQ

Have a question? We got answers

Find answers to frequently asked questions about SocialCrawl's API, pricing, and capabilities.

Contact us
How much do YouTubers make per 1,000 views?
Most creators earn a net RPM of $1 to $10 per 1,000 views, about $1,000 to $10,000 per million, after YouTube's 45% cut. As of 2026-07-03, applied to a median of 3 million views per video, a large channel's video earns about $12,986; scale it to your own views to size a smaller channel. The RPM band is sourced from Stan Store, How Much Does YouTube Pay Per View (2026).
How much does a YouTube video with a million views make?
At a net RPM of $1 to $10 per 1,000 views, a million views is worth roughly $1,000 to $10,000, with a typical figure near $4,000. That is after YouTube's 45% cut and non-monetized views, as of 2026-07-03.
How is this YouTube earnings estimate calculated?
SocialCrawl pools recent videos from 10 well-known channels via /v1/youtube/channel/videos and takes the median views per video, 3 million across 290 videos on 2026-07-03. It then applies a cited net RPM band of $1 to $10 per 1,000 views. View counts are read live; the RPM band is a documented assumption, never a fabricated number.
Do all YouTubers earn the same per view?
No. Net RPM varies widely by niche, audience geography, and season, which is why this uses a band of $1 to $10 per 1,000 views rather than one figure. Finance and tech channels often clear $10,000 per million views, while entertainment can sit near $1,000. The $12,986 figure as of 2026-07-03 is a midpoint, not a guarantee.

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