How much do YouTubers make?
As of 2026-07-02, YouTube pays creators a net RPM of $1 to $10 per 1,000 views, so a million views is worth roughly $1,000 to $10,000. Across 290 recent videos from 10 large, well-known channels the median was 3 million views per video, worth about $13,129; a smaller creator scales down by their own view count.
Last updated July 2, 2026
The numbers, right now
Last updated July 2, 2026
$4,000
Per million views
3,282,237
Median views / video
290
Videos sampled
What a YouTube video earns, by RPM scenario
| Scenario | Net RPM | Per video | Per million views |
|---|---|---|---|
| Conservative | $1 | $3,282 | $1,000 |
| Typical | $4 | $13,129 | $4,000 |
| Top creators | $10 | $32,822 | $10,000 |
How we compute this
SocialCrawl reads the public view count for recent videos from a curated basket of well-known YouTube channels via the API endpoint /v1/youtube/channel/videos, pools them, and takes the median views per video. 290 videos from 10 channels were sampled on 2026-07-02. Earnings apply a net RPM band of $1 to $10 per 1,000 views (model version 2026-07-02), where net RPM is the creator payout after YouTube's 45% cut and non-monetized views. The band is sourced from Stan Store, How Much Does YouTube Pay Per View (2026) and cross-checked against Hootsuite and Nearstream. View counts are read live, never estimated; the RPM band is a cited assumption, not a computed value, so actual pay varies by niche, geography, and season.
- Source endpoints
- /v1/youtube/channel/videos
- Sample size
- 290
- Computed
- 2026-07-02
Run this yourself
One API call returns the same live feed we sampled. Drop in your key and go.
curl "https://www.socialcrawl.dev/v1/youtube/channel/videos?region=US" \
-H "x-api-key: sc_your_api_key_here"Have a question? We got answers
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