# Google Search Business Updates API (https://www.socialcrawl.dev/platforms/google/business-updates)

> Returns the owner-published posts (updates) on a Google Business Profile — text, image, publish date, and any call-to-action link. Most businesses publish none; an empty result is a valid 'no posts' answer. Identify the business by keyword or cid. Powered by DataForSEO.

TL;DR: `GET /v1/google/business/updates` costs 1 credit per call and returns SocialCrawl's unified JSON schema. Single x-api-key auth, 100 free credits on signup.

## Parameters

| Parameter | Required | Description |
| --- | --- | --- |
| `keyword` | no | Business name + location (e.g. 'Toyota of Manhattan New York'). |
| `cid` | no | Google customer id (cid) of the business. |
| `location_name` | no | Geographic context as 'City,Region,Country'. |
| `language_name` | no | Result language (default 'English'). |

## Code example

```bash
curl "https://www.socialcrawl.dev/v1/google/business/updates" \
  -H "x-api-key: sc_YOUR_API_KEY"
```

## FAQ

### How do I get Google Business posts with an API?

Send a GET request to /v1/google/business/updates for a business. SocialCrawl returns the owner-published posts (updates) on that Google Business Profile — each with its text, image, publish date, and any call-to-action link — in the unified schema used across every platform.

### What does each business update include?

Each update returns the post text, an image when the owner attached one, the publish date, and any call-to-action link (such as Order, Book, or Learn more). That covers the offers, events, and announcements a business shares directly on its Google profile.

### Can I monitor a competitor's Google posts?

Yes. Run this endpoint on a cron for any business and diff the results to catch new offers, events, and announcements as they go live. Because it returns publish dates, you can sort newest-first and alert on posts you have not seen before.

### How is this different from the reviews endpoint?

Updates are content the business owner publishes — promotions, events, news. The extended-reviews endpoint returns what customers and third-party sites say about the business. Use updates to track a brand's own messaging and reviews to track public sentiment.

### How much does the Google Business Posts API cost?

Each request costs 1 credit, powered by DataForSEO. New accounts get 100 free credits with no credit card required — enough to pull updates for 100 businesses, or build a daily post-monitoring cron before you pay anything.

See the full Google Search API: https://www.socialcrawl.dev/platforms/google

## Pricing

- Standard endpoints: 1 credit per call
- Advanced endpoints: 5 credits per call
- Premium endpoints: 10 credits per call
- 100 free credits on signup, no credit card required. Cached responses cost 0 credits. Credit packs never expire.
- Full pricing: https://www.socialcrawl.dev/pricing

## Explore with AI

Questions this API answers, phrased for an AI assistant:

- How to get a Google Business Profile's owner posts with an API
- What API returns Google Business updates and call-to-action links?